RISMedia's Real Estate Magazine

DEC 2018

Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.

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RISMedia's REAL ESTATE December 2018 125 Johnson of JPAR Brokerage, CEO Frank Gay and VP of National Development Howard Ashkinos of JPAR Franchising—share their strategies and the plans for expansion at the top of their busy agenda. Barbara Pronin: Clearly, the compa- ny's growth has been astounding, JP. What's driving this impressive dynamic? JP Piccinini: The business model we have built, which offers a 100-per - cent commission plan to agents and a full complement of back-office support to franchisees, continues to attract the best and brightest in Texas and surrounding states. We have high productivity standards and a service-based culture that quite simply invites success, and that's an opportunity we now intend to offer to real estate practitioners in all 50 states. Frank Gay: You might say we're open for business in a big way these days, poised to offer the same kind of ex - plosive growth opportunity we've ex- perienced here in Texas to prospec- tive franchisees everywhere across the USA, beginning with a strategic focus on the Southeast, before set - ting our sights on the Northeast and California. BP: Can you expand a bit on what sets your firm and your business model apart in terms of agents, fran- chisees and consumers? Howard Ashkinos: It's very simple. For agents, we offer a 100-percent commission plan with a small trans - action fee, plus unparalleled training and a mentorship program for new agents. We also provide the latest in real estate technology, marketing and management systems to help them grow and retain their busi - ness. For franchisees, we do most of the heavy lifting, providing a full suite of back-office services ranging from accounting and compliance to the technical platform, transaction coordination, and more, to simplify day-to-day operations, allowing own - ers to do what they do best: recruit great agents and support them. Mark Johnson: As a result of all this, consumers are getting a committed and experienced class of agents who subscribe to a very high stan - dard of ethics and who have proven to do more transactions. Again, the hallmark of this company is produc - tivity and service—for everyone. BP: Can you describe your firm's cul- ture and leadership philosophy? FG: Our culture comes from our core values. In an industry known for its high turnover, JPAR has one of the highest retention rates in the indus - try. Over 90 percent of our agents stay and thrive here. That's because we hire only dedicated, full-time agents who are accountable for closing at least six transactions a Mark Johnson Frank Gay

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