RISMedia's Real Estate Magazine

DEC 2018

Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.

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108 December 2018 RISMedia's REAL ESTATE "I never got in on the dot-com craze, but now that I'm planting the seeds to invest in the future of my business, it made sense to invest in these top-level domains," says Ferrari, broker/owner of Ferrari + Co. "I seized the moment and took advantage of sites that I thought would be potentially lucrative in helping me grow my business," says Ferrari, who can now be found at nantucket.realestate, bostoncondos.realestate and instantoffers.realestate, to name a few. For Ferrari, a key piece of the puzzle comes in evalu - ating the risk and potential reward associated with the myriad of opportunities real estate professionals have access to today. "There's a price tag associated with ev - ery site you buy, but I thought it was a good idea that was worth the risk, and will hopefully be worth the reward." As consumers continue to become more comfortable and familiar with newer ways to find real estate profes - sionals to represent them throughout the home-buying and/or -selling process, it's more important than ever to spread yourself out so that you can be found through a variety of channels. "Technology has grown infinitely in the past few years, and you need to keep up with it," says Ferrari, "and hav - ing as many opportunities to lead people to your informa- tion is the name of the game." To that end, "having multiple sites and different ways people can reach you so that you can keep your finger in multiple cookie jars isn't a bad idea," notes Ferrari. While .realtor™ is a natural extension that's worked well for people over the years, Ferrari is excited about the potential .realestate will bring to the table. "Real estate professionals need to be open to change, and they must understand that they have to take risks and try different things," concludes Ferrari. For more information, please visit www.get.realtor/RIS. Championing the Power of Home Warranties HSA HOME WARRANTY PROVIDES PROTECTION AND CONVENIENCE TO BUYERS AND SELLERS by Jameson Doris B rennan Buckley, president of Iowa Realty in West Des Moines, Iowa, has worked in the real estate industry since 2006. In those 12 years, he's spent eight as the senior vice president of marketing for Iowa Realty, working tire- lessly to grow his team to over 800 agents. Today, Iowa Realty has 14 offices serving Des Moines, Cedar Rapids and Iowa City. The company also has a franchise network that puts it in 40 additional communi - ties across Iowa and employs another 200 agents. Like Buckley, any good real estate professional knows that marketing should be a key part of what they're doing every day. And that's true at Iowa Realty, where a majority of the company's resources are spent connecting with potential homebuyers and sellers through television and print advertising, as well as a variety of digital platforms. With his strong background in marketing, Buckley un - derstands the power of being able to provide an excellent home warranty to a prospective homebuyer. That's why Iowa Realty has been working with HSA Home Warranty for over nine years. "Iowa Realty has had a relationship with HSA for many years, and their ability to provide an excellent product with the service to back it up is the reason we enthusias - tically offer this to our buyers and sellers," says Buckley. He explains that, for home sellers, an HSA warranty may make their home more marketable because it pro - vides coverage while the home is on the market. "For buyers, an HSA warranty provides security and convenience," says Buckley. "Security in having coverage to help cover issues that might arise in the first year of homeownership, and convenience in knowing that a cov - ered issue will be taken care of quickly and as painlessly as possible." Real estate transactions have become incredibly complex in today's market, and, as such, it can be an uncertain process for buyers and sellers alike. Buckley explains that there are simply too many things that can go wrong from the time of listing to the closing date. "Having an HSA warranty removes some of that uncer - tainty, and the anxiety that goes with it, which will result in a more predictable outcome for both the seller and the buyer," he says. And the same local account rep, Rosanne Paul—who Buckley knows on a first-name basis—has been handling

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