RISMedia's Real Estate Magazine

DEC 2018

Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.

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RISMedia's REAL ESTATE December 2018 107 Relying on Rocket ROCKET MORTGAGE FROM QUICKEN LOANS STREAMLINES THE PROCESS FOR REAL ESTATE PROFESSIONALS AND THEIR CLIENTS by Zoe Eisenberg S cott Myers, a broker with CENTURY 21 Scott Myers REALTORS® in San Antonio, Texas, is no stranger to the constant fluctuation of the real estate game. With 44 years in the business and his own brokerage going strong for 39, Myers knows a great real estate solution when he sees one. This is why he chooses to work with Rocket Mortgage, the end-to-end online mortgage experience by Quicken Loans that allows Myers to support the members of his team and their clients. Because of his relationship with Quicken Loans, he re- ceives leads that are already pre-approved, which helps him attract new agents and strengthen his team. And with the speedy online application process for Rocket Mortgage, Myers can offer his clients a low-has - sle, paperless approval and customizable loan options. To make the home-buying process even easier, Rocket Mortgage by Quicken Loans offers buyers the option to lock in an interest rate for up to 90 days while they shop for a home. The platform also offers the option of a Veri - fied Approval Letter, which certifies credit, income and asset information up-front, making the client's offer more attractive to sellers. But client support is far from the only reason Myers relies on Rocket Mortgage and Rocket Homes; Myers leverages this partnership as part of his recruiting pitch. The leads Myers receives through Rocket Homes sister company Quicken Loans come pre-approved, which is a major selling point with incoming agents. "One thing most agents ask when considering joining our team is, 'Do you provide referrals or leads?'" Myers says. "I always bring Rocket Homes up and mention that we have a very high conversion-close ratio because our Rocket Homes leads come pre-approved." Myers' team closes a large amount of properties an - nually that come directly from Rocket Homes. In addition to recruiting, this high conversion ratio and lead-screen - ing process also helps with retention. "Rocket Mortgage by Quicken Loans is great with stay - ing in touch with the client and making sure everything runs smoothly," says Myers. "If there's an unforeseen problem with financing, if the consumer has some sort of unique issue that doesn't fit with the typical loan av - enues, or if their loan criteria isn't quite the standard, we can get in touch with our Quicken Loans mortgage expert who goes through whatever avenue he needs to assist the client, which helps us get additional closes with Rocket Homes leads." Myers also points to the ease of using the Rocket Homes website and operational systems. "They're very easy to communicate with, and they're on top of their leads. Whenever they assign a lead to our office, they want an agent assigned to it within 24 hours, and they follow up as needed. Their website makes it very simple for the agents to update their clients," says Myers. "It's very efficient, and it saves us time." For more information, please visit rocketmortgage.com. Investing in the Future of Your Real Estate Business NAR'S NEW .REALESTATE DOMAIN SETS THE STAGE FOR CONTINUED GROWTH by Paige Tepping B ranching out on her own just one short year ago, real estate professional Beth Ferrari is currently in the midst of growing her business by exploring and investing in a variety of areas. One of her most significant investments to- date? Specialized top-level domains (TLDs). With multiple .realtor™ websites to her name—which the National Association of REALTORS® (NAR), in partnership with Second Generation, Ltd., has been offering to active REALTOR® members since 2014—Ferrari jumped at the chance to secure the new .realestate domain during a pre-sale this past September. As of Nov. 26, the TLD is now available to the public.

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