RISMedia's Real Estate Magazine

NOV 2018

Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.

Issue link: http://remag.rismedia.com/i/1042091

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Page 85 of 142

RISMedia's REAL ESTATE November 2018 81 they even reach out to our clients to make sure they have a good experience." Securing a home loan can be a stressful time for your clients. As an agent, it's your job to make the home purchase process as simple as it can be. According to Young, "Quicken Loans does everything they can to be a part of our team to make sure the stress is minimized as much as possible." For more information, please visit www.RealEstate.QuickenLoans.com or call 866- 718-9842. Building Trust With Homebuyers Through Rental Relationships HOMES.COM'S RENTAL CONNECT PROVIDES A COMPETITIVE EDGE by John Voket C arrie Vos has been a REALTOR® in the Greater Houston area for just two years, but early on, she made an as- tute decision that has served her well. By her own ad- mission, this decision advanced her far ahead of many peers in her highly competitive urban/suburban market. Shortly after she received her real estate license, Vos learned about Homes.com and its Rental Connect pro - gram. With a background in finance, she already knew that being successful in real estate was all about maxi - mizing the number of contacts within her pipeline. "When I first got my license, I went to a lot of seminars to learn the best ways to get myself marketed," says Vos, who learned about generating leads by obtaining zip codes at a seminar Homes.com was co-sponsoring. That program, Rental Connect, refers agents to Homes.com rental prospects searching for rental proper - ties within the zip codes reserved by those agents. "I started with two zip codes, and I'm already up to five, because the program has been super successful for me," says Vos. According to the latest survey of Homes.com renters, 65 percent plan to move in three months or less and 76 percent are looking for a single-family home. And when it comes to younger prospects, like rent - ers in Vos' region, Homes.com found that 74 percent of these millennials plan to buy a home in the next five years, with nearly a third saying they'll buy in the next 12 months. So, taking the time to develop good relationships with rental clients positioned Vos to be the first real estate professional many of them called when they were ready to buy. Now they're telling friends and family members to call on Vos, as well. "Since signing on with Homes.com Rental Connect, I've closed over 40 rental leads. And I've had a number of them call looking for a home once they were ready to buy. I've not only learned how to help these clients qualify for rentals, but if they look good, I get them in front of a mortgage rep to determine if they're qualified to buy," says Vos, who's committed to providing every client the same level of service. "By following up with every single lead—and I contact them within minutes—I've been really successful," con - cludes Vos. "The homebuyer clients I've met through Homes.com and Rental Connect have proven to be well worth the investment." For more information, please visit https://marketing.homes.com/. "Since signing on with Homes.com Rental Connect, I've closed over 40 rental leads. And I've had a number of them call looking for a home once they were ready to buy." - CARRIE VOS REALTOR®, Coldwell Banker United, REALTORS®

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