RISMedia's Real Estate Magazine

NOV 2018

Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.

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76 November 2018 RISMedia's REAL ESTATE son or another, we hope to be able to partner with Zillow and the consumer and bring a full-time REALTOR® in and help them achieve top dollar for their home," says Nor - dby. "We had a client not too long ago who had lived in their home for a long time with a bunch of kids and pets and was simply looking for a way out. That would have been a perfect iBuyer situation." Another example, he says, would be if someone pass - es away and they have a number of kids who share in the inheritance of the house. If those family members don't want to take the time to fix the property up and simply want to unload it without a hassle, taking a discount and not worrying about staging the space and getting it in shape to sell makes sense. Those working with agents can still request an offer, or an agent can request an offer on their client's behalf. All three companies/brokers believe that Zillow Offers will be a game changer in the Denver market, and are excited to be among the first to partner with the service. For more information, please visit www.zillow.com/marketing/zillow-offers-buy-sell. Capturing More Consumers With Targeted Marketing MARKETING WITH HOMES.COM PROVES TO BE A SMART MOVE FOR MIDWEST BROKER by John Voket A s a former high school teacher, broker Sharon Sigman prides herself on educating homebuyers and sellers in Kansas City, Mo., and throughout Kansas since she changed careers and obtained her real estate license more than 25 years ago. In that time, Sigman has consistently been recognized as one of the Top 5 area REALTORS® by the Kansas City Business Journal and is consistently among the Top 10 REALTORS® in the city on both the Kansas and Missouri sides. She's also pursued various designations, including the CRS (Certified Residential Specialist), ABR® (Ac - credited Buyer's Representative), SRES (Seniors Real Estate Specialist), and CSP (Certified New Home Sales Professional). While Sigman considers herself a short sale and fore - closure specialist, she understands the value of estab- lishing a heavy presence on the internet. In fact, she's become a top internet marketer, launching more than 30 websites and 800 area domain names. "Before the internet became so popular, I was doing a lot of newspaper advertising," says Sigman. "As I got more familiar with the opportunities to market on the web, I found Homes.com to be one of the most effective names of all." So, when Sigman went looking for a cost-effective means of marketing herself in the cities where her sell - ers lived and where buyers were looking, she became a Homes.com City Sponsor and a successful client of their Local Connect platform. "The minute I get into listing appointments, I call up the Homes.com mobile app to show them how their home can be featured. I also explain how I can list their home and get it featured so that more prospects will see it," says Sigman, who occasionally lists a home in a city she sponsors that's located a mile or two away. "Compared to other ways I can pay to market myself, being a Homes.com City Sponsor is really cost-effective." Sigman has also become a savvy user of the compa - ny's Local Connect platform, which allows her to target specific zip codes and receive consumer inquiries from Homes.com in those zip codes. "A lot of times I pick zip codes that aren't as popular, or those where there aren't as many agents competing for leads," explains Sigman, who also takes advantage of a number of .Homes domain names. "I think Homes.com has about the best name recogni - tion for consumers when they're looking to buy or sell a property, and they offer the .Homes domain name, which makes it easy for prospects to find me. "Whether I'm an exclusive holder of certain zip codes, or among several agents getting consumer inquiries, I find that Homes.com provides great value and great- looking sites to market my clients' homes," concludes Sigman. For more information, please visit https://marketing.homes.com/.

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