RISMedia's Real Estate Magazine

NOV 2018

Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.

Issue link: http://remag.rismedia.com/i/1042091

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Page 77 of 142

RISMedia's REAL ESTATE November 2018 73 a bunch of licenses. Many of the brokers using the tool say they've in - troduced it as something for use by agents and staff members because some agents prefer to create listings themselves, and others like to have a staff or team member handle it. The ease of use and modern expe - rience make Listing Input a good fit for a wide range of ages and techni - cal abilities: simple enough for those who may struggle with technology, yet sophisticated enough to satisfy those with advanced skills. This has made adoption smooth for brokers introducing it to their offices. "From an operating standpoint, it's been really simple to get the List - ing Input tool up and running with agents and staff using it across our company," says Tony Stephens, COO of Atlanta Communities, which has five offices in Atlanta and surround - ing communities. "They've made it easy to use with no significant learn - ing curve." Solving Dual Entry Bridge Listing Input is a great tool for single-MLS markets. A big plus, however, has been its ability to elimi - nate dual entry of listings for those markets where more than one MLS operates. For brokers in Atlanta, Listing In - put solves the challenge of having to manually enter listing information into more than one MLS. Both of the MLSs in that market—Georgia MLS and First Multiple Listing Ser - vice (FMLS)—have made the tool available to members, making listing creation a less complex, less time- consuming task for brokerage staff and agents. "In the Atlanta marketplace that has two competing MLSs and shares over 20,000 agents between both services, it's imperative that brokers and agents have an efficient method to upload their listings into our MLS platform," says John Ryan, chief mar - keting officer of Georgia MLS. "Bridge Interactive creates those efficiencies through an easy, straight - forward listing input process. The adoption of the Bridge Listing Input software is increasing every week, and so far, Georgia MLS members have entered over 4,000 listings us - ing the tool," adds Ryan. "Not having to manually enter ev - ery listing twice—which also means not having to upload and resize im - ages twice, and rekey all information twice—has saved our company sig - nificant time and hassle," says Rob- ert Duncan, director of Operations at Atlanta-based Palmer House Proper - ties, which has more than 1,800 af- filiated brokers and agents. "We've heard a lot of good feedback from agents and staff so far." Listing Input can also be used as the main system of entry for listing information that needs to go into a broker's back-office system, further eliminating even more rekeying of data. A Benefit to MLSs MLSs find implementing Bridge List - ing Input uncomplicated. Adding the tool to their member offerings doesn't require them to move away from any current technology plat - forms or pull the plug on any exist- ing relationships, which also signifi- cantly condenses the time it takes to go live. "Bridge has been very easy to work with—both as a team and as a tech - nology—and has helped solve a lot of problems for our members without disrupting our current platforms and offerings," says Marsha Buice, chief operating officer of FMLS, which has about 39,000 licensed real estate members in Georgia. Some MLSs Bridge has worked with have considered using Bridge Listing Input as a system of choice for members, where they would of - fer more than one MLS system in a given market. With every MLS that wants to offer Listing Input to members, Bridge of - fers live training sessions at launch to help build excitement and answer questions that come up when learn - ing the tool. Bridge is also commit- ted to helping educate agents post- launch about the tool's capabilities through live training either onsite at the MLS or brokerage offices. Bridge's overall goal is to be a partner to the industry—MLSs, brokers and agents—to ultimately benefit consumers. The company's tools—which, in addition to Listing Input, include a real estate-specific API with all the functionality of RETS and an agreement management plat - form for MLSs—aim to support this mission every step of the way. RE To learn more about Bridge Interactive, visit www.bridgeinteractive.com. Real estate professionals attend a Bridge Listing Input launch event.

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