RISMedia's Real Estate Magazine

NOV 2018

Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.

Issue link: http://remag.rismedia.com/i/1042091

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72 November 2018 RISMedia's REAL ESTATE I n markets throughout the U.S., a substantial number of home listings for sale are still marketed with either a handful of low-quality photos, just a few high-quality shots or no photos at all. Often, this isn't due to lack of care, but instead reflects a struggle with outdated tools that make the process of creating listings arduous and limiting. While this is disappointing to sellers and the buyers who are searching for properties online, it's led to the de - velopment of a new listing creation tool that's giving real estate profes - sionals and their MLSs an edge over the competition, one listing at a time. Bridge Interactive's Listing Input tool uses a clean design, machine learning and a rich set of features to make the process of creating listings easier than ever before—and with no limits on high-resolution photos. The Bridge Listing Input tool was introduced a year ago, and 11 MLSs have already signed up for the ser - vice. It's currently live in four mar- kets, where 3,200 brokers are using the product, and more are set to go live over the next several months. Jenna Rosenblatt, chief operating officer of Village Realty in Atlanta, and her team have been using List - ing Input to streamline their entire process for creating listings. She notes the flexibility, time savings and ease of use the tool has given her staff and her agents since they be - gan using it. "In our old way of creating listings, the tool only worked on a specific desktop machine in our office, which meant agents often had to wait un - til Monday to create a listing that they signed over the weekend," says Rosenblatt. Since Listing Input is a web form, it can be accessed from any web browser (including on a tablet or mo - bile phone), doesn't require any spe- cial software to be installed on the broker side, and gives agents flexibil - ity in terms of when or where they can get the process started. "As a technology-focused broker - age, we're always looking for ways to do things better," says Rosen - blatt. "This tool is one of the ways we're able to free up more of our agents' time so they can focus on their clients." Agents and staff save time by not having to manually enter or re-enter a lot of information, in addition to no longer having to resize images to suit the various platforms. "What used to take about an hour-and-a-half to do now takes about 30 minutes," she says. The tool also makes collaboration with photographers simple and fast by enabling them to directly load im - ages into the workspace, eliminating the back and forth that agents and staff previously would've done to get images edited down to the accept - able size. Serving Agents of All Technical Abilities Listing Input is a versatile tool that can be used by a brokerage's staff or agents without having to purchase Modern Listing Creation Tool Gives Brokers and Agents POWER TO AMAZE by Paige Tepping Bridge Listing Input addresses the needs of today's real estate professionals with a mobile-friendly interface.

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