RISMedia's Real Estate Magazine

NOV 2018

Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.

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RISMedia's REAL ESTATE November 2018 3 {Contents} November 2018/Vol. 34, No. 11 • www.rismedia.com ON THE COVER 32 A Smarter Way to Find a Home How Homes.com Reimagined Home Search From the Ground Up If you spend any time searching for homes online, you've probably noticed that real estate sites have all taken an almost identical approach toward how they do home search. From offering the same way to search and filter to displaying similar results, all of the major real estate portals are basically doing the same thing. In reality, no consumer takes the same path to find their dream home, and each journey is different. So why should all real estate search sites present the same, cookie-cutter results? In early 2017, Homes.com set out to solve this problem with the goal of creating a new way to search for a dream home that was smarter, yet still simpler to use than anything ever seen before in the real estate space. In this month's cover story, we do a deep dive into the completely reimagined Homes.com. HIGHLIGHTS 28 Leading the Team in 2019 In this exclusive feature, 2018 NAR President-Elect John Smaby shares his thoughts on the year ahead and the bigger picture for real estate. 40 Exploring Beyond Borders Take a look inside the 2018 LeadingRE Global Symposium in this special recap. 50 A Team That Cares: Finding the Right Property Data System Here, learn how CRS Data goes above and beyond to get the job done. FEATURES 46 2018 REBAC Hall of Fame Inductees: How Education Can Enhance the Buyer Experience 52 Plan Ahead on Taxes and Double Down on Savings 56 Why Incorporating a Live Video Strategy in Your Social Media Is a Must 66 Power Broker Perspectives: Cheryl Eidinger-Taylor; Paul Grover; Michael Sipes 72 Modern Listing Creation Tool Gives Brokers and Agents Power to Amaze 75 Strategies: Buyside; Homes.com; NAR-GRI; Quicken Loans; Realtors Property Resource ® (RPR ® ); ReferralExchange; Zillow 98 Webinar Recap: How to Create 5-Star, Legendary Client Experiences 100 Growing an Inspired Company 104 A Multi-Faceted Approach to Success 116 RISMedia's Great Spaces 121 Ask the Experts: Home Inspections and the Real Estate Process 40 52 Photo Credit: AJ Canaria of PlanOmatic

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