RISMedia's Real Estate Magazine

NOV 2018

Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.

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56 November 2018 RISMedia's REAL ESTATE Incorporating live video into your social media strategy is one of the most effective ways to boost your online presence and increase the efficiency of your social channels. Here's why: It's the kind of content people want. We're not in the dial-up era anymore. With the explosive growth of mobile usage and the increase of download speeds, technology has advanced so rapidly that consumers can now stream content effortlessly. This growth has led to an increase in your potential and current customers' expectations of what they should see online and on your social media channels. The research company Zenith released a study this year predicting that in 2019, people will consume more content online than on television for the first time ever. Studies show that consumers want more video content. A whopping 85 percent of customers said they wanted to see more video content from the brands they liked in 2018. A Wyzowl study showed that video impacted a consumer's decision to use a service 81 percent of the time. This means that your potential seller wants video content from you, which will likely effectively influence their decision on which agent to use. Additionally, live video converts more people than traditional video. Not only does live video create more engagement (conservative stud - ies show a minimum of double the engagement rate), but also, people watch live video more than three times longer than video that's no lon - ger live (https://bit.ly/2OLPNbP). People want to hear from you. Not all agents are taking advantage of live video in their social media marketing. I often hear, "I don't like the way I look on video. I hate the sound of my voice. I don't want to be on camera. I don't have anything interesting to say." I want to chal - lenge these common vulnerabilities that get in the way of agents being on camera. People are following you because they want to hear what you Why Incorporating a Live Video Strategy in Your Social Media Is a Must by Adam Bauer Y ou probably already know this, but if you're an agent and you're not using social media effectively, you're losing business. The most recent statistics from the National Association of REALTORS® (NAR) show that 77 percent of REALTORS® use social media for their real estate business—but, many agents struggle to make time for social media, and their effort is often wasted because they don't have the know-how or strategies in place to maximize what they're posting. If you're going to spend time on social media, you should get the most out of your efforts.

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