RISMedia's Real Estate Magazine

NOV 2018

Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.

Issue link: http://remag.rismedia.com/i/1042091

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Page 51 of 142

"I volunteered at the Thurman Brisben Center, a homeless shelter, for about five years and helped run a job-assis - tance program there twice a month. In addition, I was also the Women's Council of REALTORS® president in 2016 for the Fredericksburg Network and received the Virginia Women's Council of REALTORS® Member of the Year award in 2015." In addition, Straley has been involved with local church groups, as has Stark. "I'm a very strong member of my church and make donations," says Stark, who has also worked with St. Jude Children's Research Hospital to raise donations for cancer research, in addition to working with Habitat for Humanity alongside her son to help build residential homes for families in need. Most important, however, is a shared goal to - ward self-improvement, specifically regarding client care. What does education do for real estate professionals? "One of the most important things it does is give you new insight into how buyers should be treated and how they should be given special guidance. Coun - sel them and you open up a whole new world," says Stark. According to Straley, continuing education and designations take agents and bro - kers to another level. "Being a real estate professional and running your company means that your education, in so many aspects, needs to continually incline. When you see people in the industry educate themselves, they go through these transformations of understanding, and watching them elevate their compa - ny...it's like these light switches go off." "One of the most important highs for a REALTOR® is to take the time to learn about buyer representation and get the ABR® designation," says Stark, who shares that the confidence learned from these courses shows buyers that you're looking out for their best interest, especially in today's buyer-beware environment. Ralph, who has benefited highly from his ABR® designation, doesn't under - stand why there aren't more industry professionals in his area who take advantage of continu - ing education. "I can proudly advertise being an expert at helping buy - ers," says Ralph. "When I put this together with CRS, RSPS, e-PRO® and CIPS, it gives me a point of differen - tiation so that I can explain to people that only a small percentage of REALTORS® around the country are committed enough to this profession to do what it takes to earn these designations." In the end? These Hall of Famers under - stand that ABR® and other designations show clients how passionate an agent or broker is about their career and help - ing clients reach their homeownership dreams. "The ABR® designation is very rec - ognizable. Most people wouldn't climb a mountain without being outfitted properly, and I believe this designation is the proper 'equipment' for industry professionals," says Straley. "The ABR® designation lets you learn from the success of others, in - stead of by making mistakes, and is the highest level of professional acumen out there. Leverage all of the designations—there's so much to learn." RE For more information, please visit REBAC.net Michael Straley Go Straley Group, eXp Realty Lyla Stark RE/MAX Jefferson City Create for the Human

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