RISMedia's Real Estate Magazine

NOV 2018

Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.

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RISMedia's REAL ESTATE November 2018 39 In this industry, being busy is a real- ity, but being profitable depends on how you spend that valuable asset called time. If you fell short of your goals this year, it's time to make some serious changes so that you hit them next year. Without a focused plan, you can expect productivity to get hijacked every day by emergencies. As Karen Martin, author of "The Outstanding Organization: Generate Business Re - sults by Eliminating Chaos and Build- ing the Foundation for Everyday Ex- cellence," said, "When everything is a priority, nothing is a priority." What you need to get on a fast track for hitting your goals next year is a real plan…and no excuses. If you tried business planning in the past, but weren't serious about sticking to it, your productivity may have tanked from all the daily distrac - tions. To succeed, you must run your business by design—not default. Are you tired of falling short of your dream goals? Take time today to fo - cus on designing your business to succeed. Follow these no-fail strate - gies to help you reach your goals: Start with a strategic plan. Break the year into manageable 12-week increments to keep you fresh, fo - cused and moving forward into the next segment of business planning and execution. We can only "act in the day," so to be truly effective, focus on your daily habits.* The positive outcome of the compound effect is guaranteed to get you to your ultimate goal. Break down your strategic plan into manageable ele - ments: 1 - 6 months, one year and 3 - 5 years. List your top 12-week goals, then follow your daily plan to get to the next milestone. Design a real business plan. You may think you had a business plan in the past, but if it didn't include action items and targeted segmentation of your daily and weekly actions, it was just a dream list. An effective busi - ness plan* includes determining your strengths and weaknesses to define areas of delegation. You must identify specific target markets and create action plans to get the sales you seek. Know your numbers. Many agents would rather spend money on lead generation instead of doing those simple daily steps that are proven to convert more leads to sales. Look carefully and track the actual return on investment to calculate cost of lead and actual conversions as it translates to real sales. Those slick platforms are great at offering turnkey services, but focus on the re - turn on your investment every week. Long-term leads are good, but you need to lead with revenue. You may be surprised to discover that local lead generation may be more suc - cessful than incubating web leads in your marketplace. The key here is to measure and track every week to determine the value of the platforms you pay for. Set aside quiet time each morning to plan your day, incorporate weekly huddles with your team to stay fo - cused and consider hiring a good coach to help keep you on track to the profit zone. RE *Receive a complimentary business plan template and Daily Success Habits tracker at: http://bit.ly/2y7Orhc Terri Murphy is a communication engagement specialist, author, speaker and coach. She is the author/co- author of five books, and founder of MurphyOnRealEstate.com. Contact her at TerriMurphy.com, MurphyOnRealEstate.com or Terri@TerriMurphy.com. Will You Fail to Plan or Plan to Fail? by Terri Murphy T ake a minute to look around. When you thought about your goals in January, is this where you planned to be?

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