RISMedia's Real Estate Magazine

NOV 2018

Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.

Issue link: http://remag.rismedia.com/i/1042091

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34 November 2018 RISMedia's REAL ESTATE CONSUMERS CAN DREAM BIG WITH NEW, SIMPLY SMARTER TOOLS The most notable dream-big feature of the new site is Homes.com Snap & Search beta . By simply snapping a photo of a home you're inspired by and uploading it to Snap & Search, consumers now have the ability to search for homes by architectural style in a desired location. Powered by artificial intelligence (AI), Snap & Search is the first-ever photo search tool of its kind. In future versions, users will be able to search with in - terior photos to find kitchens, bath- rooms, etc., that they love. Recognizing that all buyers are different and desperately need new tools to help guide them through the buying process from begin - ning to end, Snap & Search offers early-stage buyers a way to connect their dreams about a "cottage-style home" with similar homes for sale in their desired locations. "Think about someone going for a walk or driving around an aspira - tional neighborhood and finding a home they'd love to have…but it isn't for sale," says Mele. "With Snap & Search, they can find homes for sale that are similar to the one that caught their eye." Just as important as dreaming big in the early stages of the home - buying process, Homes.com also knew that buyers needed to balance their "needs" versus their "wants." Homes.com Match TM provides a new and more flexible way to search on - line by offering a way to set "must- have" and "nice-to-have" features, and then delivering tailored search results to the individual user with a personalized match score for each listing. Match serves up homes that are uniquely right for each consumer, rather than presenting all listings equally. Homes.com's research also re - vealed that consumers needed a tool to help them share and col - laborate while on their home-search journey. To that end, Homes.com HomeShare TM makes it easy to save, organize and share homes with your spouse, parents, friends, agent and others. It offers a quick, easy way to send listings back and forth, and lets you and your circle give each home a thumbs up or thumbs down and leave comments—all in one place. Not only are these features unique to Homes.com's new search experi - ence; they also support the evolving needs of consumers, by serving both today's and tomorrow's home shop - pers with a simply smarter home search. "Snap & Search stands out most because it's true innovation," says Mele, "but Match is a more trans - formational piece as it approaches online search in a human way." In addition to these new core fea - tures, Homes.com's listing detail pages offer a simple and more natu - ral way to explore homes. The rede- signed page includes an editorial im- age gallery view of the entire house, allowing consumers quick access to see what matters most, including a personalized Match section with must-have and nice-to-have features highlighted. "At the end of the day, this is what everyone cares about most," says Finnegan, who goes on to explain that those searching for homes want "WE WANTED TO BREAK AWAY FROM THE STATUS QUO AND CREATE SOMETHING THAT WOULD SERVE TODAY'S HOMEBUYERS AND THOSE IN THE FUTURE, SO WE FO- CUSED ON BUILDING A SITE THAT WOULD ALLOW PEOPLE TO START THEIR HOME JOURNEY EARLY WITH TOOLS THAT ENABLED THEM TO DREAM BIG AND, WHEN THEY WERE READY, SHARE THEIR DREAM WITH THOSE THAT MATTER THE MOST." - DAVID MELE President, Homes.com Consumers can snap a photo of a home they're inspired by, and search by style and location. A personalized 'match score' helps buyers balance needs vs. wants.

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