RISMedia's Real Estate Magazine

NOV 2018

Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.

Issue link: http://remag.rismedia.com/i/1042091

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Page 36 of 142

32 November 2018 RISMedia's REAL ESTATE I f you spend any time searching for homes online, you've probably noticed that real estate sites have all taken an almost identical approach toward how they do home search. From offering the same way to search and filter to displaying similar results, all of the major real estate portals are basically doing the same thing. In reality, no consumer takes the same path to find their dream home, and each journey is different. So why should all real estate search sites present the same, cookie-cut - ter results? In early 2017, Homes.com set out to solve this problem with the goal of creating a new way to search for a dream home that was smarter, yet still simpler to use than anything ever seen before in the real estate space. They started by diving deep into how consumers actually con - ducted their search by interviewing consumers, agents and brokers. What they learned is that the search process constantly changed based on where the buyer was in their jour - ney, and that at each different point along their journey, they had differ - ent needs. In May of this year, Homes.com launched a completely reimagined home search process that was de - signed to be simple to use, smarter, faster and more personalized to each home shopper. A SMARTER WAY TO FIND A HOME by Paige Tepping How Homes.com Reimagined Home Search From the Ground Up

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