RISMedia's Real Estate Magazine

NOV 2018

Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.

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RISMedia's REAL ESTATE November 2018 25 Becoming a business black belt involves more than utilizing the lat - est tools and gadgets that promise quick success; it requires mastering the fundamentals of business until they become second nature; continu - ing to learn and sharpen your profes- sional edge; and cultivating the faith that you have the potential to be the best in your trade. Undoubtedly, having the right tech tools helps, but it doesn't guarantee success. If you want to master your business, you have to follow these steps: 1. NEVER STOP LEARNING. Without proper instruction, everything takes longer to learn or improve. The most successful real estate pros are able to thrive in any market because they've adopted the attitude of a student and seek out new training opportunities. Al - though they're committed to the fun- damentals, they're always striving to learn something new that can help them increase their productivity and streamline their business. 2. PRACTICE. Practice isn't something you do; it's what you are. Legendary athlete Babe Didrikson Zaharias said, "The for - mula for success is simple: Prac- tice and concentration, then more practice and more concentration." Practice is essential for forming successful habits. Just as the greatest basketball players prac - tice the fundamentals of shooting until they can't get it wrong, suc - cessful business people practice the fundamentals of business— listening, negotiation, sales—until it's so much a part of them that they can do it in their sleep. 3. SURRENDER. Sometimes it's difficult to give up control and listen to your coach, but it's essen - tial if you want to succeed. A coach offers outside insight and perspec - tive into your business and provides suggestions to help you improve. Al - though you may be resistant to hear it at times, leaning into their sugges - tions and following their advice will help you achieve your goals, differen - tiate yourself from the competition and master your business (rather than having your business master you). 4. VISUALIZE. Visualization is a powerful technique that cre - ates a deep connection between your imagination and your purpose. Envision yourself achieving your goals and leading a successful busi - ness. More specifically, before each listing presentation or client meet - ing, envision it. This will not only help you tap into a more positive mindset; it'll also allow you to think of and address any potential issues beforehand. 5. FIND YOUR EDGE. In order to push past your limits to achieve higher performance levels, you have to find your edge. Look for ways to grow; it'll help you iden - tify your strengths and improve your skills—both critical elements of success. One of the best ways to stay on the path to mastery is with train - ing. After all, learning doesn't stop once you've earned your real estate license. As Michelangelo purport - edly said, "Ancora imparó," which translates to, "I am still learning." In order to continue to thrive, it's vital to enroll in real estate training and seminars; they'll keep you sharp, motivated and on track toward busi - ness mastery. RE Brian Buffini immigrated to San Diego from Ireland in 1986 and became a top-performing REALTOR®. He then founded Buffini & Company to share his powerful lead-generation system. Buffini & Company has trained over 3 million people in 37 countries and coaches more than 25,000 business pros. Today, Brian's a New York Times best-selling author and reaches over 1 million listeners a year through "The Brian Buffini Show" podcast. For more, visit buffiniandcompany.com. T he real estate industry is always changing, and with today's non- stop tech advances, it's evolving faster than ever. It's easy to think that whoever has the latest, fanciest gadgets will have the advantage, but that's not necessarily the case. PRACTICE VISUALIZE TRAINING Becoming a Business Black Belt by Brian Buffini

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