RISMedia's Real Estate Magazine

NOV 2018

Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.

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18 November 2018 RISMedia's REAL ESTATE {REBAC Report} The Commitment to Excellence (C2EX) program officially launches in November, in conjunction with the National Association of REALTORS®' (NAR) annual convention in Bos - ton. Every NAR member can take advantage of this innovative and engaging online platform, designed to help members provide the best possible service to consumers and one another. HOW IT WORKS The Commitment to Excellence com- mittee immediately understood that achieving its goals meant creating tools members have never seen be - fore—an entirely new approach to professional development. C2EX isn't a course leading to a designation or certification. REAL - TORS® won't be able to earn this by sitting in a class and then paying a fee. They earn it through their ac - tions and involvement. C2EX is an entirely individual - ized online learning adventure. No two members will have the same experience. Participants start their journey with a self-assessment, which deter - mines their proficiency in 10 compe- tency areas relating to data privacy, customer service, the Code of Eth - ics, advocacy, technology and other vital topics. For brokers, there's an 11 th dimen- sion focused on creating and main- taining an environment that's condu- cive to mentoring and encouraging professionalism among your agents. Based on the assessment results, the C2EX platform generates cus - tomized learning paths and provides tools and resources to increase knowledge and skills. Action steps and learning prospects are fun and engaging, and can be completed whenever it's convenient using a desktop, laptop, tablet or smart - phone. EARNING THE ENDORSEMENT When a core competency is com- plete, an Excellence Badge is award- ed. Once all 10 (or 11) badges are earned, members will receive NAR's official Commitment to Ex - cellence endorsement. C2EX success markers include a collection of digital insignia to use in market - ing materials, showcasing the member's achievement. The program is also being promoted to consumers, so agents who have earned the endorsement can enjoy a unique market advantage. BENEFITS TO BROKERS Participation in C2EX is entirely vol- untary, but the incentives for bro- kers are incredibly compelling. First, there's no cost. It's a powerful, com - plimentary training tool that assists every brokerage, regardless of size. C2EX tackles the most critical facets of industry excellence. New agents have a pathway to move from "just got my license" to "I've got this!" Seasoned agents can pol - ish any rough spots and earn an endorsement that attests to their knowledge and experience. As your agents work through the C2EX platform, you'll be able to track their progress and suggest ad - ditional content to review. It's easily the most simple and effective way to "raise the bar" in your brokerage, re - duce liability, and give your agents an edge with consumers. 100-PERCENT MEMBERSHIP- DRIVEN This initiative was approved by NAR's Board of Directors in November 2016, and has been directed by the Commitment to Excellence commit - tee, working with NAR staff. It's taken heavy lifting to reach this point, but the Commitment to Excel - lence committee shares my enthu- siasm—including one early skeptic, Ted Loring from California. Today, Loring believes Commit - ment to Excellence "is a major, but achievable goal that could revolu - tionize the relationship between NAR and individual REALTORS®. We're creating exciting, highly personalized tools that will help me, and every other member, become bet - ter at the job of putting peo- ple and property together." Please spread the word. Raising the bar begins at www.nar.realtor/c2ex on Nov. 2. RE Marc D. Gould is senior vice president of Member De- velopment for NAR, overseeing a wide range of profes- sional development programs for REALTORS®, including the Real Estate Buyer's Agent Council (REBAC). REBAC is the world's largest association of real estate profes- sionals focusing specifically on representing the real estate buyer. With more than 30,000 active members, REBAC awards the Accredited Buyer's Representative (ABR®) designation to REALTORS® who have completed the special- ized education and documented experience in working with consumers purchasing a home. To learn more, visit REBAC.net. Ready to Raise the Bar? by Marc D. Gould H ow can we bring a higher level of professionalism to the real estate industry? We've been asking this question for decades. Finally, I'm thrilled to say, a pathway is in place, and it's time to walk the talk.

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