RISMedia's Real Estate Magazine

NOV 2018

Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.

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114 November 2018 RISMedia's REAL ESTATE What first drew you to the real estate industry? I grew up in a real estate family. As a child, I had no interest in the family business. As a newlywed, my hus - band had interest in real estate, and I mainly wanted to be with him—I still do 36 years later. Why did you choose Coldwell Banker? I had worked in my family's small real estate firm and, although I had been successful, I realized that I didn't have the same resources to compete at a higher level in the market. I took over the family's five-person office in 1990, and by 1993, I decided to review my options with a franchise. Having been an agent since 1982, I had my own per - sonal perception of the various franchises in the DFW area and took the time to look deeper. There were sev - eral things that stood out when learning about Coldwell Banker. Most of the people I was introduced to had a tenure that was much longer than other franchises. I also felt like the partnership attitude was exactly what I was looking for to grow my small company. Q&A: Lori Arnold L ori Arnold—broker/owner of Coldwell Banker Apex, REALTORS® in Dallas, Texas—joined her family's business in the late 1980s. At that time, Apex was a one-office operation with five agents. Today, Arnold has grown Apex into a powerhouse with 15 locations and over 625 associates. Arnold notes that she's particularly proud of the fact that Apex is the No. 1 woman-owned and -operated Coldwell Banker Affiliate Company in the country. Family has always played a pivotal role in her life, and she devotes much of her time to coaching her extended family: her agents and employees. Here, Arnold chats with us about her coaching style, the top qualities she looks for in a new agent, and more. A Tried-and-Tested Coaching Style by Jameson Doris {Industry Innovators}

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