RISMedia's Real Estate Magazine

OCT 2018

Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.

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RISMedia's REAL ESTATE October 2018 83 Leverage Is the Secret to Your Future by Rick Geha N ow that we've officially entered the last quarter of the year, you're either ready to slow down, catch your breath and take a break, or you're feverishly trying to get something to close before the holidays arrive. Either way, you must un- derstand that leverage is the secret to your con- tinued success. Using le- verage to enhance and drive your business forward is a trend in business worldwide. Direct-selling companies recog- nize this notion of getting paid off of the work of many, not just their own work, and they leverage the activities that don't fall within their strengths or that don't put them in a dollar-productive state. Can you build leverage into your life and business? Absolutely! If you're unsure as to where to start, begin by bringing in a transaction coordinator or client care coordina- tor. Then, as you continue to lead generate and grow your business, you might add an administrator, a buyer's agent and other positions to your team. By building out your team and adding leverage, you'll be able to go home at the end of the day and spend time doing what you love with the people that mean the most to you. While the concept of add - ing leverage to your busi- ness seems simple, many of us run into issues when it comes to execution. That's where coaching and accountability—the two most important parts in building lever- age—come into play. In order to successfully create leverage with- in your business, you must learn systems for hiring, systems for fol- lowing up, systems for firing, sys- tems for lead gen, and so much more. Then, you need someone to run the systems and hold them ac- countable to ensure they're doing what they're designed to do. Here's what you need to do right now. Determine which areas of your life would benefit from lever- age. Which areas would leverage make better, more enriching, more profitable, or more beneficial to you and your family? Then, reach out, ask for help and guidance and get moving in the direction of put- ting that leverage in place. This can be anything from hiring a baby- sitter so that you can go on a date night with your spouse, to hiring a listing specialist to fill out your team, to leveraging the power of your brand and reputation. If not now, when? If not you, who? Rick Geha of The Rick Geha Real Estate Team began his real estate career at age 22. Over the past 15 years, he's led more than 1,000 classes and workshops throughout the U.S. and Canada and has presented keynote addresses to thousands of professionals from all industries and walks of life. Rick is currently a coach with Work- man Success Systems. Contact him at Rick@RickGeha.com. {Power Teams}

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