RISMedia's Real Estate Magazine

OCT 2018

Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.

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82 October 2018 RISMedia's REAL ESTATE {Power Teams} 4 Key Areas to Leverage Within Your Business to Create Newfound Growth by Sara Guldi L everage is defined by Merriam- Webster as the "action of a lever or the advantage gained by it." If we apply the word lever to systems and people, our business could grow exponentially. Four key areas that you should grow and use as a lever in your real estate business are planning, connections, social and growth. They're like the legs of a table; if you don't have them all in place, your growth won't be as stable or consistent as you'd like. PLANNING. A plan is one of the most overlooked strategies in real estate. A well-executed business plan allows you to set goals, a budget, your pillars of income and other key pieces of your business. It's the GPS for your business. Running a business without a plan is like setting out on a road trip with an idea of where you need to go, yet not having any idea of the route you need to take. Note: Creating a business plan and hiding it away isn't effective. Implement it and track it. Some key metrics include transactions, appointments, leads taken, leads converted and your time spent supporting your business plan. Track this daily, weekly, monthly and quarterly. CONNECTIONS. Our database is the lifeblood of our business, so we need to feed and cultivate it ev - ery day. It's critical to have a strat- egy to follow-up consistently with everyone in your database. Have them all on a 10-year follow-up plan, call your database at least four times a year, and catego- rize your leads as A, B, C (Hot, Warm, Cold) so that you're following up with them consistently and regularly. Having a strategy for connection is key when it comes to top agents closing leads they added to their database three years prior. A strong Top 50 pro- gram is also part of this, so be sure to have a meaningful interac- tion with these folks every single month. If you don't have a CRM, go get one now, as this is the most important tool available to you that'll create leverage. SOCIAL. Social complements your connection strategy, as well. You can use Facebook, Twitter, Insta- gram, Snapchat and other plat- forms to leverage staying in touch with your database and making new connections. Be relentless in your pursuit of new business and in your follow-up with your existing business to stay relevant in real estate. Social media is a tried- and-true method when it comes to leveraging relationships. GROWTH. Have a plan for growth. What does your business look like in six months, one year, two years or even 10 years? De - termine the growth trajec- tory of your business, as well as the key hires you'll need to make to continue growing and scaling your business. While this isn't an all-inclusive list of the strategies you should leverage in your business, adding these to your business will create the growth you've been looking for. Sara Guldi of The Guldi Group is a 13-year veteran of real estate. She lives in Florida and has a team in Maryland that consistently exceeds $20 million in production annually, with an average sales price of approximately $1,465K. In their best year, The Guldi Group did $64 million in production, and they attribute their long-term success to a strong commitment to systems and coaching. Guldi's passion is coaching, and she loves helping others build amazing business and lives using the performance coaching systems developed by Workman Success Systems. Contact her at Sara@WorkmanSuccessSystems.com.

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