RISMedia's Real Estate Magazine

OCT 2018

Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.

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by Keith Loria {Power Broker Perspectives} 62 October 2018 RISMedia's REAL ESTATE Rebecca Dewey: Building a Winning Team Rebecca Dewey is cele- brating her 25 th year in the real estate indus- try, currently serving as managing broker of RE/MAX Anchor Realty in North Port, Fla. "I love the real estate in- dustry because the sky's the limit," says Dewey. "Your success is in the palm of your hand. I love working with agents to help them set, reach and surpass all of their goals— and watching it all come together." RE/MAX Anchor Re- alty has been in business since 2005, converting from a large independent firm and growing to seven offices servicing Sarasota, Charlotte, Desoto, Lee and Collier counties. How is your market faring in 2018, and what factors are contributing to what you're seeing? Rebecca Dewey: We've faced some struggles. We dealt with Hurricane Irma in the later part of 2017. Our offices in Collier County were affected the most due to hurricane damage. We're starting to see an uptick now that insurance claims have been settled and re- pairs are being completed. Are you planning to grow your firm in the next 12 months? RD: Recruiting and reten- tion are the root of our business. We're always looking for talent, both new and experienced. How are you preparing your salesforce to meet the expectations of to- day's consumer? RD: It all starts with train- ing. We have a full-time trainer working one-on-one with our agents to help them become familiar with and utilize the tools that we offer, which will comple- ment their business plan. In addition, we prepare our agents with training and mentoring that I provide, and by offering classes to educate them on current topics. How are you updating your technology and training to provide the resources agents need to succeed? RD: We're always looking for more effective tools to offer our agents. We use paperless file management systems and automated marketing programs to sim- plify the two most time-con- suming tasks agents are faced with in their everyday business. How are you attracting new agents to your firm and re- taining top producers? RD: We do recruiting ads, as well as mailings and phone calls to agents we're looking to have join our team. We also rely on our current agents to tell us who they want on their team; after all, they're in- teracting with them every day, so they have firsthand knowledge as to their work habits and professional- ism. That being said, sup- port is key to retention, and our agents know they can always reach me for whatever they need. Our agents are our customers. Whatever I can do to help them, not only profession- ally, but personally, I will. What do you look for in someone new coming into the company? RD: A love for the busi- ness and knowledge or a willingness to learn—and, most importantly, some- one who is goal-oriented and wants to be part of a winning team. Daryl Owen: Focused on Value and Professionalism At just 21, Daryl Owen acquired his first rental property, fulfilling a dream he had as a youngster to become a real estate investor. He then went for his real estate license and officially started selling in 2006. In 2011, he founded Na- tionwide Real Estate Ex- ecutives in Buena Park, Calif., where he leads a team that works to create life-changing events for its clients. "In my opinion, this is VITALS: RE/MAX Anchor Realty Years in business: 25 Size: 7 o•ces, 110 agents Regions served: Sarasota, Charlo‚e, Desoto, Lee and Collier counties, Fla. 2017 sales volume: $420,288,938 2017 transactions: 1,518 www.anchorrealtyŽ.com

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