RISMedia's Real Estate Magazine

OCT 2018

Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.

Issue link: http://remag.rismedia.com/i/1032371

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RISMedia's REAL ESTATE October 2018 61 1. CLOSE-UPS OF ARCHITECTURAL DETAILS. Capture details in the home that embody the local archi- tecture. Every area has distinctive design characteristics that make the homes unique, so be sure to key in on these features to showcase your knowledge and appreciation of the history of your area. Crystal chande- liers, stained glass windows, veined stone walls, crown molding, ceramic painted tiles and rich cedar beams are useful images for more than sell- ing a single listing, as they speak to the market as a whole. Use these photos to add texture and context to your marketing materials. 2. NOTABLE VIEWS OF LANDMARKS. From cityscapes to mountain ranges, ask your photographer to capture the recognizable landmarks in your area. These classic images will immedi- ately score bonus points with the lo- cals by showing your clients that you have pride in the setting in which you live and work. Add these images to your marketing materials to build a connection with your audience. 3. NEIGHBORHOOD AND COMMUNI - TY. Show your potential clients that you're in tune with what's happen- ing in your city. Your photographer should take pictures of local shop- ping districts, the best restaurants and coffee shops in the area, and even popular parks. Incorporating these images into your marketing materials will help potential clients visualize their daily life in a particular area, adding to your credibility as an authority on your community. In real estate, your brand is comprised of the way you present yourself in person and through your marketing materials. Great real es - tate brands build trust and loyalty with clients. Visual elements, like photographs, are critical when it comes to properly communicating the lifestyle your brand represents. Thoughtful recycling of your pho- tography investment could not only strengthen your brand, but also your relationships. RE Lauren Maloney is the marketing manager at PlanOmatic. For more information, visit www.planomatic.com. Repurposing Your Listing Photos: 3 Timeless Shots That Live on Beyond the Sale Commentary by Lauren Maloney R eal estate is a hyper-local business, and your photos should help you sell your expertise in your market. Prove that you're a specialist in everything from the architectural style of homes to the natural scenery and popular hot spots by getting extra mileage out of your listing photography. Repurposing your listing photography investment can save you money on an independent lifestyle shoot. Ask for these three shots from your real estate photographer to use on social media, your website and print marketing materials:

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