RISMedia's Real Estate Magazine

OCT 2018

Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.

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RISMedia's REAL ESTATE October 2018 39 trol of their data from one system. Agents have a variety of ways to use their data through the compa- ny's SmartTools, which empower all aspects of the agents' business— marketing, business development and more. "Debate about ownership and control of data has made for some interesting headlines recently," quips Forsythe. "Matt hit on that very early on because housing data in your own software was the best way to make it functional for the agent to build their business." The company stresses the ap - plication of technology in the right places and for the right reasons: to keep agents' productivity focused on high-value tasks like building relationships with prospects and clients. And, while its agents are servicing clients, technology keeps HomeSmart connected with atten- tive and responsive support. The company's systems allow it to sup- port agents with quick broker as- sistance online and in-person, fast paperwork review and dedicated agent services available online and by phone. This means HomeSmart can assist with everything from training to technology, or just to re - mind agents that the brokerage is there to have their back. With so many brokerage options available to today's real estate pro - fessionals, agents can gain a lot from a brokerage that focuses on providing the infrastructure an en- trepreneurial agent or team needs to move their transactions forward, scale their business and maintain stability. While 100 percent of Home- Smart's model is put to work each day for agents, how well does it work for a broker? Well...HomeSmart has that figured out, too. What 100% Means for HomeSmart Brokers There are sweeping trends within the industry to offer convenience, transparency, choice and con- trol when buying and selling real estate. While most of the focus is on solving that for consum- ers, HomeSmart instead has chosen to focus on how its bro- kers can deliver that value to its agents every day, while still build- ing a business for themselves. Not surprisingly, HomeSmart has made technology the catalyst to create a mutually beneficial business partnership between brokers and agents. "No one goes into real estate to break even or lose money," says Widdows. "We're all entrepreneurs Breakthrough Brokerage Performance RealSmart Broker is an integrated brokerage performance-management software platform that allows brokers to conveniently manage their entire business in one place. Reduce risk, increase compliance and streamline agent communication with the simplified transaction management system while accessing all necessary brokerage back-office tasks and custom reports. With RealSmart Broker, brokers can make better decisions for their businesses. "Support and training are as central to the model as technology." – WENDY FORSYTHE Chief Operating Officer, HomeSmart

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