RISMedia's Real Estate Magazine

OCT 2018

Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.

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38 October 2018 RISMedia's REAL ESTATE less transaction management and free technology and tools. "Our model minimizes expenses for the agent while continuing to deliver the resources they need at every stage of their career," says Wendy Forsythe, chief operating officer at HomeSmart. "By adapt- ing technology throughout the process, our agents don't have to compromise. The value proposition is incredible—from technology, to training, to compliance and more, agents truly have access to ev- erything they need. And, because they keep 100-percent commis- sion, they have more control and more capital to invest in their own growth." While many companies call themselves 100-percent commis- sion models, agents often find they are still charged with technol- ogy, desk, training and other fees. HomeSmart offers 100 percent free technology and tools, from transaction management, CRM, agent websites and more. Earlier this year, HomeSmart relaunched an evolved version of its proprietary RealSmart Agent software, which was introduced in 2005. This centralized system for maximizing transaction productivity while streamlining daily business tasks is completely free to access by HomeSmart agents. The plat - form simplifies paperwork by keep- ing it on-time, compliant and inte- grated with RealSmart Broker, the broker counterpart to RealSmart Agent. Within the system, agents can also customize marketing ma- terials, manage websites and ac- cess business growth tools. "Because we build and main- tain our own technology, we have the ability to listen to our agents and tweak the system in a way that works better for them," says Widdows. "We control the road- map and what gets built based on agent needs, and that's always changing." This approach also enables HomeSmart agents to have con - Amplify Agent Production RealSmart Agent is the integrated tool for business development, transaction management and agent resources without any added cost. The comprehensive feature-set and easy-to-use interface allows agents to manage more transactions efficiently, and, with automated alerts and required document uploads, in compliance. As the centralized point of access to all their transaction and marketing needs, RealSmart Agent gives agents visibility to see, manage and grow their business from one place.

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