RISMedia's Real Estate Magazine

OCT 2018

Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.

Issue link: http://remag.rismedia.com/i/1032371

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Page 29 of 134

the better part of the last eight years and tens of mil- lions of dollars," says Duffy. "It's essential in the near and long term to be in control of your technology stack so that you can innovate and differentiate. It's impos- sible to stand apart from your competition if you buy your technology from a third party. We have nearly all of our agents and offices using our technology today, and the feedback from agents and brokers has been better than our loftiest expectations." The streamlined process has proved fruitful for agents, as they don't want to be solicited by five different real estate-technology solution providers. According to Duffy, "They don't want to sort through all of that." Perhaps the most notable benefit is in the value these tools provide. Third-party services typically demand as - tronomical fees. Instead, United Real Estate's internally- developed platform allows not only the firm and brokers to save, but also passes on those savings to its agents in the form of a 100-percent commission structure and an extremely low baseline affiliation fee. "Our agents now have increased listing power, mar- keting reach and productivity tools—such as core CRM, listing aggregation, enhanced SEO and SEM, incredible agent websites, artificial intelligence, etc.—all at their fingertips and within their free United-provided platform, instead of having to depend on third-party vendors, which can be prohibitively expensive," says Duffy, adding that the platform is designed to ensure maximum income for his agents. "At United Real Estate, we pass along the efficiencies to the agents so that they can keep more of what they earned." As a result, the firm, its members and its clients are thriving—and its office and agent count is climbing at a blistering pace. Duffy says innovating from within has also driven up agent commission income and transac - tions, as well as productivity across its full-service sup- port platform. What does the future hold for United? Growth—cur- rently, at a brisk but controlled pace to maintain high affiliate satisfaction. In addition, the company remains nimble and able to respond to changes in consumer ex- pectations, technology and shifting market dynamics. "We're going to see and lead with a lot more innova- tion, such as artificial intelligence that's able to mine and enrich data so that we can have more agent and consumer insights to market more precisely," says Duffy, who is committed to constant innovation to stay ahead of the competition. "At United Real Estate, we're rolling out and building platforms that will stand strong for the coming decades, during which intense changes will occur in regard to how real estate is bought and sold, along with how real estate professionals deliver services to their clients." RE For more information, please visit www.GrowWithUnited.com. HELP YOUR AGENTS BUILD THEIR BUSINESSES WITH THE ONLINE www.store.realtor GET 20% OFF to receive 20% off your next purchase! USE DISCOUNT CODE SHOPRIS From sales and marketing to legal resources, research and more, the REALTOR ® STORE has you and your agents covered! NAR Realtor Store National Association of Realtors®

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