RISMedia's Real Estate Magazine

OCT 2018

Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.

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24 October 2018 RISMedia's REAL ESTATE B ecoming acquainted with innovation is no easy feat, especially within real estate, an industry that's continuously being reshaped by technology and disruptive business models. So, how do brokerages keep afloat within the swirling seas of change? For United Real Estate, the answer is simple—innovate first and be ready and willing to continuously adapt and transform. Dan Duffy, chief executive officer of United Real Estate Group, saw a pressing need in real estate for a firm that not only had a passion for professional services and great culture, but also understood that a home is the consumer's most important asset. Out of this need, United Real Estate's central focus was born: to implement change and innovate from within the industry—a rarity during the company's launch in 2011, as most national real estate firms sought out third-party vendors for business development and tech - nological advancement. "This was an opportunity to innovate from within the in- dustry instead of being an interloper with agents and bro- kers, and we saw a huge opportunity to take our team's experience and positively impact the market," says Duffy. "We knew we had to create a one-stop productivity plat- form that was less expensive and highly functional, as well as easier for agents to use." United Real Estate has prioritized technological pro- gression from day one. Since then, Duffy has recognized a stark contrast between his own firm's buoyancy and other national brands' attempt to survive in this rapidly changing industry, where the tools and strategies imple- mented could be the difference between sinking and swimming. "Larger international and national real estate brands, as well as regional players, were and are leveraging tech- nology that was at least a decade or two old," says Duffy, emphasizing that United Real Estate is acutely aware of the changing technological tides. This is why it took nearly a decade to perfect their streamlined platform to ensure it would be flexible enough to endure the coming years of change. "We wanted to create a single, proprietary platform where agents could access everything they need to en - hance their productivity. Our effort and investment span Adopting Innovation From Within to Survive a Shifting Industry United Real Estate takes the lead on proprietary technological innovation by Liz Dominguez

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