RISMedia's Real Estate Magazine

OCT 2018

Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.

Issue link: http://remag.rismedia.com/i/1032371

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Page 107 of 134

RISMedia's REAL ESTATE October 2018 103 Working Together to Achieve the Gold Standard by Lesley Grand Dionne Malush Co-Owner/REALTOR® Realty ONE Group Gold Standard Pittsburgh, Pa. http://dionne.m.realtyonegroup.com Region served: Pittsburgh, Pa. Years in real estate: 14 Number of offices: 2 Number of agents: 53 (including myself) Motto/work philosophy that you live by: My goal is to affect some- one's life in a positive way every day. How does being part of Realty ONE Group help you and your agents do your jobs well? I can't say enough about Realty ONE Group; it's life- changing for agents. We not only help them grow their business, but also make much more money while doing it with our 100-percent commission structure. Pittsburgh hadn't seen anything like this before, so brokerages in the area were in shock when we opened our doors earlier this year. We're definitely disrupting the market. What's your best advice for hiring and retaining agents? First off, if you're a seasoned agent, the tools and back-end systems that Realty ONE Group offer make the brand unbeatable. On top of getting 100 percent of their commissions, our agents all help one another. We're truly passionate about working together. What's more, I'm a part of each agent's life and work instead of just being their boss. My partner Michael Hanlon and I have an open-door policy, and we always have our agents' backs. We're both very positive, and that's the type of culture we've established here at Realty ONE Group Gold Standard. That being said, the positive energy here is contagious. How do you stay ahead of the competition? Through social media to keep up with the market, it's critical that you pay attention to consumers' needs and adjust to meet them. How do you see your market evolv - ing as we head toward the close of the year? We're going to finish out 2018 strong because of the opportunities created in the after - math of Hurricane Harvey. Those families who had been displaced are gaining confidence and taking the leap back into homeownership, as are those real estate profes- sionals (myself included) who were devastated by the flooding. All in all, we're excited about the remain- der of 2018—and we're expecting 2019 to be even better as people look to sell. How are you preparing your agents for the future of real estate? As we head toward the future, agents need to be equipped with the knowledge necessary to use the various tools, technologies and apps that are available so that they can stay connected and mobile, with the ability to conduct business whether they're in the office or out in the field. And the best way for them to do this is through continu - ing education and training. It's also important that agents build a database of customers and clients in order to set themselves up for continued success. To me, the best thing an agent can do is maintain their database and connectivity to their clients through social media, newsletters, emails, etc., as this will lay the foundation upon which they can grow and build a success - ful business. Why HomeSmart? I initially ran across HomeSmart at the 2016 National Association of REALTORS® Conference & Expo. What caught my eye was the name itself, and the fact that HomeSmart connects with the real estate industry. Not only is their branding and image prestigious, but it's also meaningful to the public, as well as the agent. HomeSmart is all about working smarter, not harder—and that got my attention. All of this led to my decision to purchase a Houston franchise in May 2017. At the time, I was at a crossroads, and even though I had to lay down my own brand to pick up the HomeSmart brand, it was an easy choice once I realized that they're today's broker - age for today's agents. It's a great place for agents, as they offer everything needed to help an agent move forward—whether they're brand-new or have years of experi- ence under their belt. For more information, please visit www.homesmart.com.

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