RISMedia's Real Estate Magazine

OCT 2018

Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.

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102 October 2018 RISMedia's REAL ESTATE {Broker Best Practices} Planning for Perception by Zoe Eisenberg Danae Aballi REALTOR® Douglas Elliman Real Estate - Newport Beach Newport Beach, Calif. https://danaeaballi.com Region served: Orange County, Calif. Years in real estate: 14 Number of offices: 22 in California Number of agents: Douglas Elli - man has 7,000 agents nationwide. My personal team here in New- port Beach is me, three agents, a marketing director and a listing coordinator. No. 3 in sales volume in RISMe- dia's 2018 Power Broker Report What is the first thing you do when you get to the office? I time-block two hours of calling for business. It's not time for current escrows or listings, but rather, for generating new business only. Activities that I focus on include lead follow-up, call - ing my database, cold calling, etc. How about the last thing you do before leaving for the day? I look at the schedule for the following day and call one past client to end the day. What sets your company apart from the competition? Our average price point across the company is $1.1 million, so our marketing, our executive team and our leadership are all based around serving at the highest level. What is your preferred method for communicating with clients? While phone calls are always best, email and text are good for asking quick questions. That being said, most real estate conversations are ex - actly that—a conversation. They're fluid, and the best way to communi- cate is over the phone. Please describe some of the cur- rent trends you're experiencing in your local market, and how you and your team are adapting to meet them. We're beginning to see the market gently shift, in addition to buyers being willing to purchase when it's a fair deal, and when the home is well-maintained. Our team is helping now more than ever to prepare the home for sale so that when its launched on the market, sellers have the best foot forward from the beginning. You utilize Homes & Land as part of an integrated marketing strategy that includes print publications. How does this benefit you? Perception. So many agents have gone digital only, and that can be a mistake. I certainly use the tech tools that are available today, but we cannot forget about the foundations. On - line, you might be one of 200 - 300 ads a consumer scrolls through. In the magazine, you're one of 50 top agents, so you stand out. For more information, please visit www.homesandland.com/benefits. Chuck Poteet Broker/Owner HomeSmart Fine Properties Houston, Texas www.chuckpoteetproperties.com Region served: Houston and sur- rounding areas Years in real estate: 34 Number of offices: 2 Number of agents: 50 Top tip for staying organized: Make an action item list at the end of the day so that you wake up each morning with a plan. What is one of the challenges your market currently faces, and what are you doing to overcome it? One of our biggest challenges is dealing with the stigma that's hang - ing over our heads a year after Hur- ricane Harvey. While there's been a lot of opportunity coming our way within the past year, we've had to buckle down and work hard. That being said, regardless of the mar- ket, you have to be flexible enough to change along with it. In addition to constantly tweaking the way in which you're approaching business Work Smarter, Not Harder by Paige Tepping

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