RISMedia's Real Estate Magazine

SEP 2018

Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.

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CENTURY 21 Affiliated: What It Takes to Get to the Top by Maria Patterson W hat started in 1978 as a one-man shop in Madison, Wis., has grown to become one of real estate's top Power Brokers. Clearly, Bill Kessler's early goal to become a multiple-office company was far surpassed: Today, CENTURY 21 Affiliated is comprised of more than 100 locations across Wisconsin, Illinois, Indiana, Michigan and Florida, and the company has enjoyed the ranking as the largest CENTURY 21 firm in the world in overall sales volume for three years running. As the firm celebrates its 40 th anniversary, Founder Kessler and President and CEO Dan Kruse share the strategies and philosophies that have sparked and sustained CENTURY 21 Affiliated's success. Maria Paerson: Tell us a bit about the company's history and the course of its growth. Bill Kessler: We started with one per- son in 1978 and had major growth spurts in the early '80s, late '90s and the current decade. Now we are listed among the Top 20 real estate companies and are No. 1 within CEN- {Broker Spotlight} Left to right: Adam Freeman, Principal; Dan Kruse, President & CEO; Tom Bretz, CEO, Chicago Operations; Jasen Schrock, President, Michigan Operations 90 September 2018 RISMedia's REAL ESTATE

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