RISMedia's Real Estate Magazine

SEP 2018

Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.

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80 September 2018 RISMedia's REAL ESTATE However, another opportunity you may be overlooking are Satur- day open houses. Hosting open houses on Sunday is an indus- try norm that dates back to when the real estate section of Sunday newspapers propelled most of the home-shopping traffic—but that's changed. An increasingly popular school of thought relies on hold- ing open houses on Saturdays and Sundays. For many, with more competition and increased reliance on technol- ogy, doubling up on open houses on weekends has become a necessity. With essentially all open houses be- ing advertised online, there's no rea- son to stick to just Sundays. Here are a few tips for promoting your next Saturday open house: • Consider holding a special "early- bird" open house for all the neigh- bors that'll likely be home, an hour before the one scheduled. • Signs are always important, but be sure that it's clearly specified on all your printed materials that the open house is taking place on Sat- urday and Sunday. • Don't feel like you're stuck with scheduling the open house at noon—hosting one later in the afternoon at 4 or 5 p.m. gives people time to finish any errands they may have, but won't cut into Saturday night plans. • Avoid hosting a Saturday open house during a big vacation week- end like Labor Day or Columbus Day. The idea is to get as much traffic for your seller as possible. • The biggest advantage of hosting two open houses over the course of a weekend is the increased exposure. One of the downsides, historically, to Sunday open hous- es is that they often coincide with religious and family obligations. Holding an additional open house on Saturday helps you sidestep this issue and provides another option for potential buyers to view your listing. Besides eating away at your me- time, there really aren't any cons to hosting an additional open house on Saturdays; however, it's important to keep in mind that this open house is not a substitute—Sunday remains the industry standard for open houses. Remember, having an edge on the competition is more important than ever in today's real estate market, and an additional open house will provide you with that edge. Are you already hosting Saturday open houses? Let us know how it's working by emailing me at jdoris@ris- media.com. RE Jameson Doris is RISMedia's blog and social media editor. Email him your real estate blog ideas at jdoris@rismedia.com. How Doubling Up With Saturday Open Houses Can Sell Your Listing Faster I t's no secret that holding an open house can go a long way toward moving a listing off the market. Open houses provide agents with a chance to expose a property to numerous potential homebuyers during a set timeframe on one day: Sunday. by Jameson Doris

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