RISMedia's Real Estate Magazine

SEP 2018

Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.

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66 September 2018 RISMedia's REAL ESTATE {Strategies} Building Trust With Superior Service AMERICAN HOME SHIELD® AN ALLY AMONG BUYERS AND SELLERS ALIKE by Zoe Eisenberg A veteran of the real estate industry for over 40 years, Eb Moore, CEO of Wilkinson ERA Real Estate (No. 160 in sales volume in RISMedia's 2018 Power Broker Report), has built his business on a foundation of trust and superior service. With a team comprised of 900-plus real estate profes- sionals stationed at 12 locations throughout North and South Carolina, the Wilkinson ERA team managed over 5,800 real estate transactions in 2017, generating $1.5 billion in sales. As the company continues to grow, so does the power of their foundational belief: strengthening the communities they serve. For Moore and Wilkinson ERA Real Estate, part of build- ing strength is offering superior service. "At Wilkinson ERA Real Estate, affiliated sales profes- sionals access a suite of innovative solutions for real estate," says Moore. "These are designed to sell listings faster and for more money, expand the knowledge and marketability of our associates, and, ultimately, deliver value to homebuyers and sellers." Part of delivering value comes in the form of a home warranty option. For the past year, Wilkinson ERA sales associates have been helping their clients understand the value of the home warranty through American Home Shield® (AHS®). According to Moore, the AHS home warranty protects buyers and sellers from the unexpected and often expen- sive costs of repair and replacement of covered home system components and appliances. "We believe includ- ing a home warranty in the selling and buying process makes both listings and offers more appealing," says Moore, who wants each Wilkinson ERA client to enjoy a competitive advantage in today's market. "Our goal is to deliver true moments of value in every step of the home- buying and -selling process." As not every home warranty is the same, trust in your warranty provider is critical to offering true value to your clients. "AHS is responsive to our clients' needs and in- vested in building long-term relationships," says Moore. "Our sales team is confident in the AHS product and the support services it provides their clients." American Home Shield's level of service allows Moore's team to feel like they have a true, trusted ally, with local account executives who are always available to talk to agents and clients, as well as offer education and explanation on new warranty offerings. "AHS actively participates in educating our sales pro- fessionals about home warranties through orientations and sales rallies," says Moore. "They've truly become a trusted service provider in our family of companies." For more information, please visit www.ahs.com/realestate. "We believe including a home warranty in the selling and buying process makes both listings and offers more appealing." - EB MOORE CEO, Wilkinson ERA Real Estate

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