RISMedia's Real Estate Magazine

SEP 2018

Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.

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RISMedia's REAL ESTATE September 2018 3 {Contents} September 2018/Vol. 34, No. 9 • www.rismedia.com ON THE COVER 32 The Evolution of the Original Disruptor A Culture of Productivity, a Bold Tech Strategy, and a Drive for New Ideas and Better Solutions Fuel a Bright Future at RE/MAX The world is changing quickly. The real estate landscape has never been more competitive or crowded, and the battle for sales is as fierce as ever. But amid all the change—and the noise—one thing's for certain: RE/MAX is in the game to win it. The global powerhouse is all-in on a vision to equip its 123,000 agents with the ability to do even more and deliver the very best customer experience. RE/MAX is doubling down on its many competitive advantages to give agents even more: more technology, more marketing, more support, more opportunity. In this month's cover story, find out how RE/MAX plans to continue to lead the way as the industry's revolutionary brand. HIGHLIGHTS 26 Boosting Your Business and Reputation With Education In this feature, learn how the e-PRO ® certification from the National Association of REALTORS ® teaches you how to protect your data, and keeps you one step ahead of the competition. 48 Poised for the Future RISMedia chats with Scott Strong on his one-year anniversary as CEO of zipLogix. Find out how he plans to help the firm further empower brokers and agents to deliver an even better consumer experience. 65 An 8-Point Recruiting Plan for Strategic Growth One thing is a given for brokers and managers: Recruiting new salespeople will increase key operational measurables. Here, Sherri Johnson shares eight proven methods for achieving your recruiting goals. FEATURES 28 Global Spotlight: Luxury Beckons in Belize 50 Berkshire Hathaway HomeServices Marketing Is a Digital Reimagining of an Enduring Brand 54 Power Broker Perspectives: Leesa Harper Rispoli, Jeff Sposito, Cheri Fama 66 Strategies: American Home Shield ® (AHS ® ); MoxiWorks; Quicken Loans; Realtors Property Resource ® (RPR ® ) 72 Unique Alliances Deliver Customized Services and Benefits to REALTORS® 80 How Doubling Up With Saturday Open Houses Can Sell Your Listing Faster 88 The Evolution of Office Space and Its Impact on the Real Estate Industry 90 What It Takes to Get to the Top 94 Exceeding Industry Standards Every Step of the Way 98 A Culture of Professionalism and Caring Big Ideas, High Energy Fuel a Bright Future at RE/MAX THE EVOLUTION ORIGINAL DISRUPTOR OF THE 65

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