RISMedia's Real Estate Magazine

SEP 2018

Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.

Issue link: http://remag.rismedia.com/i/1017650

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Page 58 of 134

by Keith Loria {Power Broker Perspectives} 54 September 2018 RISMedia's REAL ESTATE Leesa Harper Rispoli: Advancing a Texas Real Estate Legacy A 2018 winner of the San Antonio Business Journal's Women's Leadership Award, Leesa Harper Rispoli, president and broker/ owner of Coldwell Banker D'Ann Harper, REALTORS®, has been a force in San Antonio, Texas, real estate for years. A former teacher and education adminis- trator, Rispoli followed her mother into real estate, carrying on the family legacy. How is your market faring in 2018? Leesa Harper Rispoli: We're enjoying a very suc- cessful real estate market, marked by unprecedented growth. In the last three years, we've generated over $1 billion in transac- tions, and we estimate 2018 to see an increase of more than 27 percent. What are the major fac- tors contributing to this growth? LHR: There are a number of contributing factors, the most notable being the cost of living com- pared to other cities in our state and throughout the United States. Moreover, the steady local economy has bolstered buyer confi- dence, attracting new Tex- ans from other areas of the country. How has the firm grown recently, and what can we expect in the year ahead? LHR: We're in the process of opening our Coldwell Banker Global Luxury office (at press time), the ninth location for our company. This is the flagship office for the Coldwell Banker local luxury brand located in the affluent Dominion neigh- borhood. In May 2017, we expanded Coldwell Banker D'Ann Harper, REALTORS® to San Marcos. This mod- ern, art-deco office layout serves the growing popula- tion between San Antonio and Austin. As far as any future growth, that's always on the table, but for now, we're focusing on some very exciting initiatives in 2019. What are the biggest challenges you're current- ly facing? LHR: Our biggest challenge is the local home inven- tory. Houses are selling so fast that buyers often face tough competition or even a lack of choices in the area they desire. What sets your firm apart in the marketplace? LHR: We're one-of-a-kind when it comes to serving our clients and supporting our agents. No other bro- kerage in our market offers the type of services we do. We provide everything an agent needs to be suc- cessful and, thereby, fulfill the needs of their clients. How are you attracting new agents to your firm and re- taining top producers? LHR: CBHarper has a pro- prietary Coldwell Banker platform, ZAP, so our in- tranet will now update in- formation such as open houses across the network. Additionally, CBHarper has begun to reimagine their family of websites. Among the other agent value items on the docket for the com- ing year are things like a branded "swag" store, cus- tom-designed story pieces, online review solutions, per- sonalized in-house social media training and a cultur- al diversity celebration. Our agents represent over 17 countries and speak over 20 different languages. How are you updating your technology and training to provide the resources agents need to succeed? LHR: We're home to an un- equaled team of technolo- gy professionals for the lo- cal market. Over the years, the team has implemented numerous advancements in sales agent and employ- ee workflow, including the construction of innovative CRM tools, custom web portals, public websites and advanced networking that connects all the of- fices across San Antonio and surrounding areas. Leveraging this unparal- leled staff, all CBHarper sales agents have access to 24/7 technical support and the tools needed to carry them ahead of others in the marketplace. VITALS: Coldwell Banker D'Ann Harper, REALTORS ® Years in business: 32 Size: 9 offices, 425 agents Regions served: San Antonio, Boerne, Bandera, Fredericksburg, Kerrville, New Braunfels, San Marcos and Universal City, Texas 2017 sales volume: $1 billion+ 2017 transactions: 4,000+ No. 267 in sales volume in RISMedia's 2018 Power Broker Report wwww.cbharper.com

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