RISMedia's Real Estate Magazine

SEP 2018

Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.

Issue link: http://remag.rismedia.com/i/1017650

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Page 45 of 134

RISMedia's REAL ESTATE September 2018 41 Stories, which is very similar to Snap- chat, allows users to create ephemeral photos or videos. In the past, users have been able to place emojis and stickers over those photos and videos. Stickers can be static designs, such as a bubble letter word like "BASIC," as well as inter- active features like a customized poll. Users can now add a sticker that sim- ply reads, "Ask me a question." You can customize this text by adding a space where other users can ask questions. All responses will be funneled to the screen with your Story views. You can respond with a direct message (DM) or in the form of another Story with the person's ques- tion visible as a sticker. According to Instagram, the questions sticker is "a way to start conversations during moments when you don't neces- sarily have a photo or video to share." For agents, this usually isn't a prob- lem with all the listings you're trying to get eyeballs on. Instead, this new ques- tions sticker is an excellent way to mix up the content you're likely already posting regularly. The fun part of this new feature is that clients and colleagues can ask you liter- ally anything they want. By posting their questions and answering them in your Sto- ries—as opposed to sending them a direct message (DM)—you can create some great engagement. Other people, and potential clients, will see your responses and may be inclined to reach out to you, as well. RE The questions sticker is available on Android and iOS. This appeared first on RISMedia's Housecall. Jameson Doris is RISMedia's blog/social media editor. Email him your blog ideas at jdoris@rismedia.com. I n July, Instagram introduced a new way for agents to engage with their clients. A new questions "sticker" on the app's Stories feature allows users to ask others anything they want. How to Take Advantage of Instagram's New Questions Sticker by Jameson Doris

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