RISMedia's Real Estate Magazine

SEP 2018

Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.

Issue link: http://remag.rismedia.com/i/1017650

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RE/MAX Right Choice Real Estate in Bridgeport, Conn. "I've realized I'm part of something bigger than a real estate company—I'm part of what real estate represen- tation is supposed to be." High-quality professionals delivering the best service to buyers and sellers—that was the vision of RE/MAX Co-Founder Dave Liniger from the very start. In creat- ing real estate's original disruptor, Liniger envisioned a network where experienced, productive agents could keep more of their commissions, enjoy the freedom to run their business as they saw fit and live the lives they wanted. With a flair and work ethic all his own, Liniger built a No. 1 powerhouse in over 100 countries and territories. And in February, with a memorable fist bump on stage at the 2018 RE/MAX R4 convention in Las Vegas, Liniger passed the leadership torch to Contos. "Adam is creative, innovative, driven and skilled at recognizing technology and social media strategies that help RE/MAX affiliates build their business," says Liniger, Q&A: A CONVERSATION WITH RE/MAX CEO ADAM CONTOS C EO Adam Contos, who took the RE/MAX reins in Febru- ary, is ushering in a new era for the world's most productive real estate network. Given the current climate, how does RE/MAX plan to retain its competitive edge? There's a lot of noise in the industry, and a lot of fear. Fear is just False Evidence Appearing Real. We have no time for it. Disruption? Bring it on. We've been disrupting since day one, and we're not finished —not by a long shot. Having booj on board will benefit our brokers and agents in ways that go far beyond anything we've ever done. We'll leverage the power and scale of our network to sharpen and expand our competitive advantag- es—empowering RE/MAX affiliates like never before. You know what matters in our busi- ness? Consumer experience. And we see tremendous opportunities to combine great agents and great tech to make that experience better than ever. What's your vision for RE/MAX? RE/MAX has long been an industry leader, and my vision is that RE/MAX continues to be a destination brand for driven, highly productive agents. To make that vision reality, we'll pro- vide agents with even better tools and systems, empowering them to create even better experiences for their clients. We're agile, able to act quickly, open to change and in a position of strength—No. 1 in the world in residential transaction sides. The network includes top producers, ex- traordinary brokers, worldwide brand presence, competitive advantages that fuel agent-count growth, an ex- panding global footprint and an en- trepreneurial culture built on being the best. By partnering with our brokers, at- tracting top agents and focusing on the consumer, we'll increase our lead and help our affiliates achieve even more. The RE/MAX of the future is going to be even better than the RE/MAX of today. What do you view as the biggest chal- lenges for real estate professionals? Competition in real estate has al- ways been tough, but now it's a whole new ball game. With the changing real estate landscape, it's vital that real estate professionals provide tremendous value to their customers. Whether you're a broker or agent, you need to deliver consis- tent results and an experience that can't be provided online or by a com- petitor down the street. Agents and brokers need to stay focused on the distinct value they offer, then take it to the next level. Why do so many of the same agents consistently make the top-producer lists year after year? It boils down to their ability to stay focused and de- liver unmatched, consistent value to clients regardless of what's going on around them.

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