RISMedia's Real Estate Magazine

SEP 2018

Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.

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RISMedia's REAL ESTATE September 2018 35 RISMedia's REAL ESTATE September 2018 35 finding innovative ways to stay current. It delivers a ton of value to me." It also delivers leads—over a million a year, with no re- ferral fees—through the powerful combination of market- ing and websites like remax.com, real estate's most vis- ited franchisor website. Other branded sites, such as the theremaxcollection.com (luxury), global.remax.com (in- ternational), remaxcommercial.com (commercial proper- ties), and remax.ca (Canada), all connect consumers to RE/MAX agents and their listings. 'I'M PART OF SOMETHING BIGGER' Those leads are driven to local agents with the skills, knowledge and expertise to guide clients through a com- plicated process. RE/MAX is the "Home to Top Produc- ers" because it attracts the agents who are committed to going beyond the norm in every way. "I truly believe RE/MAX is the strongest brand in the industry," says Daniel Thomas, a broker associate with The very first national franchised mortgage brokerage model, Mot- to Mortgage was introduced two years ago by RE/MAX Holdings. Today, the "mortgage brokerage in a box" is growing nationwide. "We love hearing from Motto Mortgage office owners, many of whom are also real estate profes- sionals, that the franchise has helped diversify their business and create new opportunities they didn't even realize existed," says Ward Morrison, president of Motto Franchising, LLC. "Mort- gage isn't a straightforward industry. Our brokerage model was designed with that in mind, and mitigates barriers to entry." Another of Dave Liniger's last- ing legacies, the approach at Motto Franchising, LLC is aspirational. From more transparency and convenient loan options for consumers to provid- ing real estate agents with access to mortgage professionals, this innova- tive model is breaking the mold. FAST FACTS •More than 90 franchises sold • Over 60 offices open for business in 27 states • Second member of RE/MAX Holdings family of brands •Launched October 2016 "I'm part of something bigger than a real estate company— I'm part of what real estate representation is supposed to be." DANIEL THOMAS Broker Associate, RE/MAX Right Choice Real Estate Bridgeport, Conn. EXPANDING THE OFFERING: MOTTO MORTGAGE

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