RISMedia's Real Estate Magazine

SEP 2018

Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.

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34 September 2018 RISMedia's REAL ESTATE way, Ark., sees the booj acquisition as a sign of RE/MAX leadership's seriousness about raising the technology bar. "It's invaluable to work with a brand that invests in your success like this," Tilmon says. INNOVATIONS WITH IMPACT The booj initiative comes on the heels of several other agent-focused innovations RE/MAX launched this year in participating U.S. regions. One is RE/MAX Marketing Automation, newly intro- duced functionality that has supercharged the RE/MAX Design Center, the network's resource for customizable local marketing materials. Through automation, agents receive a complete marketing package—including fly- ers, virtual tours and single-property websites—any time they add or change an MLS listing. The materials arrive right in the agent's inbox. Another is RE/MAX Social Prompt, which creates origi- nal, consumer-value content that automatically posts to an agent's social channels. Both services were initiated with the same objective: to help RE/MAX agents close more sales while saving them time and money. "These new marketing initiatives give us a huge com- petitive advantage," Tilmon says. "Marketing is one of the biggest costs of running a real estate business—it's not just expensive moneywise, but timewise, too. The programs are very user-friendly, and now marketing a list- ing takes a fraction of the time." One other new twist: Through RE/MAX Digital Ads, a unique program designed to help sellers see results more quickly, U.S. agents receive a free week of target- ed, digital advertising for their new listings, with the op- tion to extend at a deep discount. In the first six months of the program, the ads generated more than 1 billion impressions for 250,000 properties. EVOLVING MARKETING MIX Along with the innovative marketing services agents use locally, RE/MAX continues to make a big splash on a grander scale—all with the aim of helping agents achieve even more. The longtime No. 1 name in real estate based on un- aided brand awareness, RE/MAX develops ubiquitous national ad campaigns that open doors for agents. The 2018 iteration, developed with San Francisco's award- winning Camp + King agency, goes far beyond TV—with clever, creative content hitting an entire spectrum of me- dia and social media channels. More than $1 billion has been spent promoting the brand through the years, and new ideas and fresh avenues emerge all the time. For instance, RE/MAX also teams with BuzzFeed, well- known for its engaging viral content. The collaboration results in entertaining but strategic social content—quiz- zes, articles and more—that agents can easily share. A recent video, "Regular People Take a Real Estate Exam," has been viewed over 1.3 million times. The strategic mix makes a big difference for agents. "RE/MAX marketing has a huge positive impact on my business," says Lisa Nguyen, a broker associate with RE/MAX Professionals in Lakewood, Colo. "As an entre- preneur, I need my name associated with a brand that's recognized and respected worldwide. RE/MAX is always "As an entrepreneur, I need my name associated with a brand that's recognized and respected worldwide." LISA NGUYEN Broker Associate, RE/MAX Professionals Lakewood, Colo. RE/MAX COO Serene Smith (left) and CFO Karri Callahan (right) present an award to global leaders Sebastian Sosa and Dotti Penate-Sosa RE/MAX Marketing Automation has super- charged the network's Design Center.

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