RISMedia's Real Estate Magazine

SEP 2018

Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.

Issue link: http://remag.rismedia.com/i/1017650

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Page 37 of 134

RISMedia's REAL ESTATE September 2018 33 perience for their buyers and sellers." The approach is scoring points. Rolling on 26 straight quarters (six-plus years) of agent growth, RE/MAX ended Q2 with over 123,000 agents worldwide—the highest quarterly count in its 45-year history. Agents around the globe like what they see and are jumping on board. The trend suggests agents are joining not because of where RE/MAX has been—but where it's going. IT ALL STARTS WITH PRODUCTIVE AGENTS Ultimately, the quality and productivity of RE/MAX agents is the engine that powers the network's ongoing growth and industry leadership. Agent productivity is where RE/MAX shines brightest. An illustration: In the 2018 RISMedia Power Broker Top 500 Report that ranked the 500 largest U.S. brokerages by 2017 sales volume, agents at participating RE/MAX offices averaged 16.8 transaction sides each. That figure is much higher than every national competitor in the re- port. In fact, only one brand had an average within seven sides of the RE/MAX mark. The per-agent average for the entire list of 500 firms: 9.5 transaction sides. "In multiple industry rankings, RE/MAX agents aver- age more transaction sides than agents with national competitors. We're working on ways to help them widen the lead even more," Contos says. "We're a network of entrepreneurial owners and agents driv- en to create the best customer experi- ence every day. It's the starting point for everything else." BOLD NEW TECH STRATEGY Empowering those agents with effec- tive, streamlined tools and systems is a major priority at RE/MAX. The most obvious example of a new, barrier- crushing tech strategy is the February 2018 acquisition of booj. An award-winning real estate tech- nology firm with a solid 12-year track record of exceeding customer expecta- tions, booj is developing a comprehen- sive ecosystem of scalable tech products on a single, in-house platform—all custom-built for RE/MAX with the considerable involvement of RE/MAX affiliates. "Tech isn't the whole puzzle, but it's a big piece of it," says Pete Crowe, executive vice president, Business & Product Strategy. "Control, speed and flexibility are es- sential in today's technology. Our agents deserve easy, data-driven, best-in-class solutions that require less of their time and help them build their business. That's the goal of the booj acquisition." The booj platform, currently in development, will streamline every step of the process, from lead genera- tion to post-close nurturing, and vastly improve the expe- rience for all. "The booj team obsesses over technology so our agents don't have to," Crowe says. "Agents can focus on their clients, position themselves as the local expert and provide the best customer experience possible. Building relationships and marketshare become easier." All booj products are based on a foundation of data analysis, says John Sable, who co-founded booj (which stands for "be original or jealous") with Ido Zucker in 2005. "We're data hounds. We analyze consumer and agent behavior, especially on mobile devices, to develop prod- ucts tailored to what they're actually doing—not what we think they're doing," says Sable, noting that booj powers the technology for 40 independent brokerages across the U.S. "We focus on mobile usability first and build it into everything—websites, CRM, apps, drip campaigns, and more." The addition of booj will help RE/MAX leverage the network's size and scope in bold new ways, Crowe says. "We want to be even more of a destination for top produc- ers than we are today. And booj will help us get there." Kim Tilmon, a team leader with RE/MAX Elite in Con- "It's invaluable to work with a brand that invests in your success like this." KIM TILMON Team Leader, RE/MAX Elite Conway, Ark. RE/MAX CEO Adam Contos (right) and Pete Crowe, EVP, Business & Product Strategy (left)

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