RISMedia's Real Estate Magazine

SEP 2018

Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.

Issue link: http://remag.rismedia.com/i/1017650

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Page 31 of 134

creased risk of losing that information to a data breach. New e-PRO® certificate holders not only understand the importance of data privacy and the laws in place, but also how to implement best practices as outlined by the Federal Trade Commission in their business. "A REALTOR® is a gateway to a large financial transaction," says Watson. "Real estate agents can be targets because they have ac- cess to so many accounts, and so much financial info. If a hacker gets into your email, it could be devastating to your client's finan- cial well-being, and, ultimately, your business." Kenny Young, a graduate of the new e-PRO® course's live sessions, initially signed up for the course to better serve his tech-savvy clients, and soon learned how much he could do to protect their privacy. "There is a constant concern of keeping my data, as well as my customers' data, private," says Young. "This course helps you develop a strategy to do so and to implement a plan in case of a security breach." Young says the course helped him create a complete technology strategy and identify his weak spots. "Now that I have established a blueprint around my technol- ogy needs, I can move forward and make necessary adjustments as needed. Instead of being reactive in the future, I am now able to be proactive," he explains. Proactivity is critical for protect- ing your data. "Kill the monster while it's small," says Watson. "This course is a master asset in terms of prevention. We tell agents and consumers how to protect themselves from being harmed." By taking the e-PRO® course, real estate professionals are protecting their business and reputation. The newly revised coursework will be available online in fall 2018. RE For more information, please visit www.epronar.com. HELP YOUR AGENTS BUILD THEIR BUSINESSES WITH THE ONLINE www.store.realtor GET 20% OFF to receive 20% off your next purchase! USE DISCOUNT CODE SHOPRIS From sales and marketing to legal resources, research and more, the REALTOR ® STORE has you and your agents covered! "In real estate, what we trade on is reputation. An agent's reputation is their capital." - TERRY WATSON Instructor, e-PRO® National Association of REALTORS® NAR

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