RISMedia's Real Estate Magazine

SEP 2018

Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.

Issue link: http://remag.rismedia.com/i/1017650

Contents of this Issue


Page 105 of 134

RISMedia's REAL ESTATE September 2018 101 completely wiped out. We believe strongly in community involvement and philanthropy at the local level, and we raised millions to assist oth- ers after the flooding in Houston, and again after the flooding in Puer- to Rico. Our agents come together often to host charitable fundraising events. BP: Speaking of company culture, how would you describe your leader- ship philosophy? SM: Our leadership philosophy is based on collaboration, transpar- ency, the highest level of agent sup- port and adding value to the agents and clients we interact with every day to ensure that they are able to build what we like to call "a life by design." In fact, we have an eight- week course custom-designed to create those habits. We call it BOLD, which stands for "Business Objec- tive, a Life by Design." In short, we deliver on our value proposition by assisting our agents—and, by ex- tension, our clients—in achieving their life goals. BP: Please elaborate on your ap- proach to coaching and training. SM: We approach this on multiple levels, offering an abundance of in- person training on a daily and weekly basis in all three of our offices. As I mentioned, we have our top pro- ducers and office leaders teaching these events, which are open to any of our agents throughout the Metro Center area. Training Maga- zine named Keller Williams the No. 1 company for training in America, putting us ahead of Google, McDon- ald's, Starbucks and a host of other Fortune 500 companies. That is an award we treasure, as it underlines our promise and ability to deliver on our value proposition. BP: What are some of your most in- novative marketing strategies, and how are they helping you beer con- nect with consumers? SM: We are proud of the brand- ing of KW Metro Center, which is hyper-local and consistent in so- cial media, in our web presence and in our signage—right down to our signature red sign post. But our best marketing strategy, really, is pouring personal and business development skills into our agents, which allows them to expand their vision and take their business to a higher level. We teach them how to build a true business, leveraging their systems, tools and training. That's what it takes to build a suc- cessful and long-lasting business regardless of the current business climate. That's a strategy I learned early, and which I aim to pass on to every agent. Our brand is highly professional in marketing and in every other way, so when a con- sumer works with a KW Metro Cen- ter agent, they can have ultimate peace of mind. BP: You've talked about technology, but how do you stay ahead of the curve on that, as well as in online marketing and social media? SM: Keller Williams recently added "becoming a technology-based com- pany" to its mission statement. We will always help the consumer buy, sell and invest in real estate; how- ever, we recognize the need to lead the industry in technology, and that has been a major focus of our inter- national company and our founder, Gary Keller. He is a leader and inno- vator who was recently recognized as the "most influential person in real estate" in the Swanepoel Power 200 in 2017. BP: What's on deck for the future of your firm? SM: First, massive growth in closed transactions and market- share through having the most highly trained agents in the busi- ness backed by the most powerful and scalable technological tools. Second, the expansion of teams, both locally and nationally. Our plan is based very simply on giving and doing our best. The future of KW Metro Center rests on our greatest asset: our agents and our leader- ship teams. RE For more information, please visit www.kwmetrocenter.com.

Articles in this issue

Links on this page

Archives of this issue

view archives of RISMedia's Real Estate Magazine - SEP 2018