RISMedia's Real Estate Magazine

SEP 2018

Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.

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RISMedia's REAL ESTATE September 2018 99 R ight out of college, Shane McCullar wanted to be a REALTOR®. "But I couldn't afford it," he says. "I knew I needed a financial cushion to get started." He accrued that cushion as an investment broker, then followed his heart into the real estate business, where he quickly worked his way into management, opening Chicago and Northern California offices for Keller Williams before launching his Keller Williams brokerage in Virginia in 2007. It was, as Charles Dickens wrote, "the best of times and the worst of times"—worst because the industry was headed into the worst slump in its history, best because it signaled the culmination of McCullar's longtime dream. In this spotlight, McCullar shares his strategy for defying troubled times, his effort to make KW Metro Center Realty the powerhouse it is today, and his lifelong belief that hard work plus a passion for excellence is the best recipe for success. Barbara Pronin: Shane, walk us through your first years as operating prin- cipal, and how you grew that single office in Alexandria, Va., into KW Metro Center Realty. Shane McCullar: It was a growth experience, for sure—and pretty tough at the beginning, with 40 devoted agents fighting to survive when so many were leaving the industry. It took persistence and innovation, and a will to make it work, but we had two important things in our favor. First, we had the training and marketing support of the Keller Williams brand, which was no small advantage. Second, we learned to make the best of local opportunity, and to create opportunity where we could. As a result, A Culture of Professionalism and Caring Keller Williams Metro Center Realty by Barbara Pronin

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