RISMedia's Real Estate Magazine

AUG 2018

Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.

Issue link: http://remag.rismedia.com/i/1007402

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Page 92 of 126

88 August 2018 RISMedia's REAL ESTATE Red Oak Realty: Putting the Client First - A Winning Strategy for This East Bay Independent by Maria Patterson F or Vanessa Bergmark, growth was never about bigger, but rather, better. As the owner and CEO of the San Francisco Bay area's Red Oak Realty, Bergmark has led the company, which was founded in 1976, from 12 th in marketshare to closing in on second without the typical brokerage formula of increasing offices and agent count. Instead, Bergmark turned her focus squarely on the consumer. "Having more agents isn't what's best for the consumer," she explains. "Having agents that have resources that can protect and support the consumer is what matters." Fresh off a rebranding that's positioning the company for the future, Bergmark shares her strategy for helping homebuyers and sellers navigate the exceptionally lucrative yet challenging Bay area real estate market in this exclusive interview. Left to right: Vanessa Bergmark, Owner & CEO; Chris Crane, Director of Operations; Melissa Bush, SVP Sales; Passion Broussard, Sales Manager {Broker Spotlight}

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