RISMedia's Real Estate Magazine

AUG 2018

Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.

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RISMedia's REAL ESTATE August 2018 87 artificial intelligence as core pieces of Realty ONE Group's investments. "We want to be known as the button company," he says. "Our professionals are backed by automation." This suite of technology tools, from marketing to customer service, is powered by a virtual tech ecosystem called the zONE. The zONE functions like an app store on a smartphone. Users are able to access tools, coaching and other resources based on their needs and level of production. All basic tech tools are available to each franchisee, while new or more advanced tools are available to top performers. Combined with this suite of tech- nology is a renewed emphasis on the Realty ONE Group brand—some- thing Jewgieniew has nurtured since launching in 2005—and creating a distinct lifestyle brand in the space. "Black and gold brings a level of elegance and sophistication," he says of the brand colors. "We stand out." Realty ONE Group's chief brand officer, David King, joined the company in early 2018 after seven years at Movement Mortgage, the seventh-largest retail mortgage lender in the U.S. At Movement, King elevated the Movement brand from a small regional lender to a national force. He's asked to do that—and more—at Realty ONE Group. "This is a transformational time for us, as there's a lot all coming to- gether," King says. One of his first major projects is working with Jewgieniew on the design and build of a new corporate headquarters in Laguna Niguel, Calif. It'll be located near Realty ONE Group's Cube8, an internal branding agency King leads. The new headquarters "will be a showroom as much as a headquar- ters," King says. There will be plenty of show-stopping features, such as a top floor overlook inspired by a treehouse. Visiting franchisees will be invited to attach a memento to the branches of the tree, as a sym- bol of their commitment to Realty ONE Group. "Kuba sees a lot of powerful sym- bolism in the tree, its roots, branch- es and leaves," King says. "We see our real estate professionals as the leaves, giving the tree its beauty." Everything at Realty ONE Group displays Jewgieniew's influence. He started the company 13 years ago, quickly becoming a force in West Coast and Southwest real estate. He's been recognized internation- ally for his acumen in building the "UNbrokerage." This next chapter will show his diversity as a leader, as he makes the transformation from powerhouse broker to empowering franchisor. Realty ONE Group will double in size in 2018—but even bigger opportu- nities lie just over the horizon, as the "UNbrokerage" model that has been so successful for Jewgieniew is shared with thousands of real estate professionals worldwide. "This is the year we've been building toward for 13 years," Jewgieniew says. "We believe this is the time at Realty ONE Group where everyONE wins." RE For more information, please visit www.realtyonegroup.com. "This is a transformational time for us, as there's a lot all coming together." - DAVID KING CHIEF BRAND OFFICER The new headquarters will include 'show-stopping' features, such as a tree house-inspired overlook.

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