RISMedia's Real Estate Magazine

AUG 2018

Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.

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86 August 2018 RISMedia's REAL ESTATE agents who provide world-class ser- vice. That will result in more market- share and income for everyone." The evidence is clear. Realty ONE Group's first franchisee, Barbara Baker in Southern California, began as a solo agent. After signing with the company, she has grown to 350 professionals on her team in just five years. She recently signed a 10-year franchise extension. "Our real estate professionals are empowered to achieve greater success, faster," Jewgieniew says. How? Realty ONE Group's inno- vative fee-based franchise model. Rather than paying a commission on every sale, Realty ONE Group charges a flat fee. Last year, Realty ONE Group researched what REAL- TORSĀ® who had joined their com- pany in the prior 12 months would have paid in commissions at other firms. The results were staggering. Jewgieniew says that his REAL- TORSĀ® saved $168 million that would have gone to their prior af- filiations. At Realty ONE Group, they keep those dollars and reinvest them into growing their business. He says that their real estate pro- fessionals earned $400 million in gross commission income last year. With U.S. expansion well under- way, Jewgieniew has tasked Tracey with international growth, too. In fact, Realty ONE Group has plans to open a Canadian franchise this year. A small handful of other international options are being vetted, as well. But international markets carry a unique set of challenges and opportunities. "It's all about finding the right part- ners," Tracey says. PEOPLE Jewgieniew says that his "everyONE wins" mantra is driven by the special company culture embedded at Real- ty ONE Group. He calls it "coolture," and it heavily focuses on recognizing each teammate and praising their performance. "This is a people business," Jewgieniew says. From the beginning, Realty ONE Group was built to be a company that invested in the success of its people, explains Jewgieniew, not be- cause it would increase profits, but because he believes a community of professionals and dreamers can come together to change an indus- try, make a difference in local com- munities and support each other. At Realty ONE Group, employees are encouraged to express their unique qualities and be supported. A native of Poland, Jewgieniew en- courages his employees to travel and explore. He fosters a diverse staff, with large numbers of em- ployees hailing from Europe, Latin America and across the U.S. The result has been a "coolture" that promotes giving. Through Re- alty ONE Group Cares, a nonprofit 501(c)3, both corporate and fran- chise employees regularly volunteer and give back in the communities where they live. "We give back in communities across the nation," Jewgieniew says. "Everyone participates. Everyone gives. That's not forced by corporate. They're doing it because they want to build better communities." TECHNOLOGY AND BRANDING In addition to great people and a growth strategy, Realty ONE Group recognizes the importance of emerging technology and a unique brand. It has invested heavily in both this year. Jewgieniew, a former licensed financial and investment advisor, understands the speculative tech play taking place in real estate today. Publicly traded real estate companies such as Redfin, Zillow and eXp Realty are being rewarded for their advancements in technology. Other firms, especially those who can't articulate their technology strategy, are trading at a discount. Realty ONE Group's philosophy is centered around the real estate professional and surrounding him or her with a suite of technology tools that can be accessed by their business. While details are proprietary, Jewgieniew mentions data, analytics, machine learning and Internal 3D designer Juan Sosa designing Realty ONE Group's new headquarters in Laguna Niguel.

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