RISMedia's Real Estate Magazine

AUG 2018

Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.

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RISMedia's REAL ESTATE August 2018 85 GROWTH The results of Realty ONE Group's transformation already speak for themselves. At the beginning of 2017, the firm operated in 17 states. Today, Realty ONE Group op- erates in 33 states. And by the end of 2018, the company will be in 40. Since September 2017, the firm has added 55 new franchisees. The goal is to add 100 new franchisees in 2018. "That will double the size of the company—that's our goal," says Vinnie Tracey, president of Realty ONE Group Affiliates, who joined the company in 2017 to spearhead franchise expansion. He formerly held a similar role at RE/MAX International. Jewgieniew recruited him to the company after Tracey spent 38 years at RE/MAX. Tracey agreed to join the team, intrigued by the opportunity to develop a franchise model focused around the real estate professional. "Our job is to teach our real estate professionals how to be better business people by providing them the training, coaching and tools to make them successful," he says of Realty ONE Group's model. "They have to provide the desire and work ethic." Tracey praises the Realty ONE Group team for its transformation over the last year. He says the or- ganization had to recommit itself to the franchise model after years as a hybrid that operated corporate brokerage offices and offered fran- chises. The new focus is exclusively franchising. "We knocked down all the barriers and said, 'Let's go!' We made franchise sales our main focus— and it shows what's possible," Tracey says. He credits the leadership and passion of Realty ONE Group's peo- ple for the successful transforma- tion—and bright future. "We had to morph from a broker- age into a franchisor, and we have done that successfully. I'm very, very proud of that," says Tracey. "It took a mind switch. Now, we do things for the good of everybody. "We are REALTOR®-centric versus being company-centric. Our agents are free to run their own business- es," he continues. "We offer them a lifestyle brand that attracts quality Jewgieniew and Realty ONE Group Affiliates President Vinnie Tracey at ONE Day, the firm's national day of giving back, held annually on May 1. Realty ONE Group employees volunteering on ONE Day

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