RISMedia's Real Estate Magazine

AUG 2018

Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.

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RISMedia's REAL ESTATE August 2018 81 {Blog Spot} Which paint colors will get you the most bang for your buck? Zillow's 2018 Paint Color Analysis examined over 135,000 photos from homes sold across the U.S. to see how sales prices compared for homes with colored walls versus homes with white walls. The results varied depending on room type. Homes that feature charcoal gray or black doors typically sell for $6,271 more than expected. Low on the list for exterior paint colors? Yellow. Homes painted in this color reportedly sell for $3,408 less than expected. Houses with kitchens that have a different color for the upper and lower cabinets, known as tuxedo cabinets, sell at a $1,547 premium. The most popular color combination? Dark, navy blue or black kitchen islands with white cabinets. In dining rooms, however, homes that feature oat brown to medium sandy brown walls, and with yellow undertones, typically sell for $1,684 less than expected. As for bathrooms...light blue or periwinkle blue paint, specifically with a gray-blue tint, increases the average selling price of a home by $2,786. However, don't discount neutral colors, especially if you're accentu- ating them with dark pops of color. Zillow found that homes with light taupe living rooms, particularly with tan, peach or pink undertones, sell for $2,793 more than expected, while homes with more boisterous colors, like raspberry red in a kitch- en, typically sell for $2,310 less than expected. "For a seller, painting a front door is one of the least expensive home prep projects, but also one that can have a powerful impact on a home's sale price," says Kerrie Kelly, Zillow home design expert. "While cool, neutral wall colors like tan and light blue are still popular, we're see- ing a notable shift in home design where pops of color—particularly in darker hues of blue and gray to even black—are becoming increasingly popular. Contrasting colors, espe- cially in kitchens and home exteri- ors, add interest and dimension to a room that plays very well in listing photos and videos." RE For more information, please visit www.zillow.com. This article originally appeared on RISMedia's blog, Housecall. Visit us at blog.rismedia.com. Liz Dominguez is RISMedia's associate content editor. Email her your real estate news ideas at ldominguez@rismedia.com. Paint Color Can Get You a Higher Sale Price, Zillow Reports by Liz Dominguez I t can be difficult to decide what to update and remodel if you're thinking of selling. While kitchens and bathrooms have typically been prioritized for their return on investment, the style in which you revamp your home can have a huge effect on its salability. One factor you may not have considered can have more of an impact than you think, and that's paint color. Homes that feature charcoal gray or black doors typically sell for $6,271 more than expected.

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