RISMedia's Real Estate Magazine

AUG 2018

Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.

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78 August 2018 RISMedia's REAL ESTATE This topic was discussed during RISMedia's latest webinar, "Mas- tering Social Media: Tips and Tools That Work." Moderated by Sherri Johnson, CEO and founder of Sherri Johnson Coaching & Consulting, and sponsored by RISMedia's ACE (Automated Content Engagement), the panelists shared their tips for leveraging social media. "The key to successful social me- dia is not just posting things, but rather, getting people to respond and reply," explained Johnson. For Pam Charron, a broker associ- ate with Berkshire Hathaway Home- Services Florida Realty, it's this call to action that lays the foundation for success. "When you post, the best thing you can do is ask a question to get the dialogue going," said Charron. While opening the lines of com- munication and engaging in mean- ingful dialogue is a key component in achieving social media success, standing out is just as important. "The key factor behind social me- dia is all about being social and dif- ferentiating yourself as an individu- al," said Ron Rocz, broker/owner of RE/MAX Nexus. Utilizing ACE on an enterprise level, Rocz underscored the impor- tance of being present. "We engage with different types of audiences in different ways," said Rocz. "With so much noise sur- rounding us today, people tend to selectively tune out the frequencies they don't want to pay attention to." "As real estate professionals, we need to be seen all the time," added Amy Waugh Curry, a REALTORĀ® with Berkshire Hathaway HomeServices New England Properties. "It's criti- cal to be dancing in and out when others are going to be in and out of their social media." In addition to establishing your presence on social media, the pan- elists agreed with the notion that in the end, it all points back to hav- ing content in front of people on a regular basis. That's why they've all chosen to integrate ACE into their social media strategy. "Up until I began using ACE, I was a Facebook stalker," explained Bren- da Noffert, associate broker with Better Homes and Gardens Real Es- tate Alliance. "I would troll my past and future clients and respond, but never engage." In fact, trying to break out of her daily routine to go and engage on social media was a struggle. "Not only has ACE made social media easier for me, but it also brings the emotional connection up one level," said Noffert. For Waugh Curry, the biggest benefit in utilizing ACE comes from being able to better connect with millennials, while allowing her to stand out from others: "ACE works because of its consistency, and it's brought me closer to my clients." "At the minimum, take the time to get profiles set up so that when people Google you, they find you," concluded Charron. "Then, invest in ACE and let it work for you." RE To learn more about ACE, visit ace.rismedia.com. To view the webinar in full, visit https://youtu.be/rzAAQbVpQgg. Paige Tepping is RISMedia's managing editor. Webinar Recap: Good Content Reigns Supreme When It Comes to Mastering Social Media by Paige Tepping M astering social media is more important than ever as consumers continue to turn to social media platforms for their real estate needs.

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