RISMedia's Real Estate Magazine

AUG 2018

Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.

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RISMedia's REAL ESTATE August 2018 67 Going Above and Beyond With a Consumer-Centric Model HSA HOME WARRANTY'S UNIQUE FOCUS ON CLIENT SERVICES PAVES THE WAY TO REAL ESTATE SUCCESS by Liz Dominguez A s a second-generation REALTOR® following in her mother's footsteps—and with her own career in real es- tate spanning nearly 10 years—Carol Esposito of How- ard Hanna Real Estate Services (No. 4 in sales volume in RIS- Media's 2018 Power Broker Report) has seen her fair share of industry products, and that includes home warranties. None, however, has been able to compete with HSA Home Warranty. The No. 1 agent at Howard Hanna for the Buffalo/Niag- ara region for 2017, Esposito, a mother of five children and a REALTOR® with a busy career, understands that life can often get in the way, and that's the No. 1 reason why she believes in HSA's product—a resource for real estate clients who also juggle a variety of life obstacles. Thanks to the comprehensive coverage safeguarding homeowners from costly covered repairs and headache- inducing troubleshooting, a covered mechanical and ap- pliance failure won't be one of these obstacles. The most significant benefit HSA provides? Accord- ing to Esposito's clients, fast service, with an in-and-out timetable and customer-centric attitude. "I've had people whom I've represented on the buy side who have purchased the warranty and told me, 'My dishwasher went; HSA reps responded fast, and the technician came over quickly to get the issue re- solved,'" says Esposito. "Another one of my clients had a furnace problem and couldn't get over how quickly HSA responded." But timing is just the tip of the iceberg. In fact, Es- posito says that the true value comes from the unique focus on client services. Esposito's local HSA rep, Mi- chael McKenzie—who is typically assigned to assist with agent-facing needs—goes above and beyond by involving himself on the consumer side, as well. "Michael will return your call, text you back, answer on weekends and answer at night. He strongly believes in the product he's representing," adds Esposito. And while the value of the product speaks for itself, Esposito provides a more intimate perspective. As a staunch believer in the power of HSA, Esposito purchased the warranty for her own home—an experience she's able to relay to her clients to help them understand the benefits that HSA provides. "My clients, over the years, have purchased home war- ranties. I believe in the HSA Home Warranty so much that I purchased it for my own home," says Esposito. "I had a problem with my garage door—the keypad and mechanism weren't working. I called, and within 30 min- utes, the company reached back out and sent someone to my home in just two hours. I share my experience with all of my clients." Who has taken Esposito's message to heart? Many clients, but there may be more of a trend toward first- time homebuyers, who prioritize convenience and bud- get protection, especially in their first year as homeown- ers. Many of Esposito's clients find so much value in the product that they renew their contract after their first year. "I've had a great experience with HSA and my clients recommend it," concludes Esposito. "They give me posi- tive feedback on a regular basis." For more information, please visit www.onlinehsa.com.

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