RISMedia's Real Estate Magazine

AUG 2018

Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.

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RISMedia's REAL ESTATE August 2018 65 vital to the success of the company as it looks to pur- chase both office and industrial buildings. "They've created a place on the website for commercial services, broken down into various categories (CRMs, financial software, listing services), and word is getting out that if you're looking for a service to help you run your brokerage office, here's a portal that houses the services for you," says Levison. "You can simply go to one spot and find the services you need." For SharedSpace, RPR's analysis helps direct Levison toward finding new spots. "We'd honestly be guessing when choosing a next location if it wasn't for RPR data telling us where there's a need and exactly how we can best market to that particular area's demographics," says Levison. For those not currently using RPR, Levison suggests checking out the portal and seeing all it has to offer. For more information, please visit www.narrpr.com. Buyer Data: An Untapped Asset BUYSIDE BRIDGES THE GAP TO TURN DATA INTO LEADS, LISTINGS AND PROFITS by Paige Tepping W hile buyer data is plentiful in this day and age, most brokers agree that it's often one of their largest un- tapped assets. So what does it take to bridge the gap? For the folks at The Keyes Company in Miami, Fla. (No. 30 in sales volume in RISMedia's 2018 Power Broker Report), the answer is Buyside—a data science and marketing solution whose mission is to turn data into leads, listings and profits. "Brokers across the board have leads coming in from various sources—whether it be a traditional customer referral or an online lead generation platform—and while the data is plentiful, knowing how to use that data and successfully match it up is where the true magic oc- curs," says Wendi Iglesias, chief information officer at The Keyes Company. And that's just what Buyside does. "Buyside is able to quickly digest all the data we get from online leads, in addition to the information entered manually by our agents, and tell us which listings match with specific buyers, as well as the number of buyers looking for a specific type of property," adds Iglesias. This capability has helped The Keyes Company generate over 1,032 seller leads year-to-date from the Buyside platform. But the benefits don't end there. In fact, while the firm is experiencing phenomenal results when it comes to generating seller leads, there's a lot of potential in other areas, as well—all of which translate to being able to "Buyside is able to quickly digest all the data we get from online leads, in addition to the information entered manually by our agents, and tell us which listings match with specific buyers, as well as the number of buyers looking for a specific type of property." - WENDI IGLESIAS Chief Information Officer, The Keyes Company

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