RISMedia's Real Estate Magazine

AUG 2018

Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.

Issue link: http://remag.rismedia.com/i/1007402

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RISMedia's REAL ESTATE August 2018 61 BE GENUINE Real estate is a relationship busi- ness, so it should go without saying that one should make an effort and create relationships. Start by hav- ing real conversations with people. People in general appreciate it when someone expresses genuine inter- est in what the other person has to say, and they can sense when some- one is purposely elevating their skillsets to make themselves sound more impressive than they really are. Always be mindful of the other person's needs and body language, in addition to how the conversation is progressing overall. If the person you're speaking to seems receptive to what you have to say, then by all means, continue with the flow of the conversation. If they show no inter- est, gently back away from the topic and let the moment take its natural course. BE RESPONSIVE It seems like common sense to re- spond to someone when they reach out to you, but you'd be surprised how often people let the opportunity to immediately respond pass them by. Should someone reach out to you expressing interest in a listing, try and respond to that lead as soon as you can, preferably within the first five minutes (if not, then within the hour). While an automatic response can help in a bind, a thoughtfully worded email or phone call will come off as sincere. This all applies to social media, as well. If you receive a reply or direct message to one of your tweets or Facebook posts, take the time to respond, no matter whether the comment was positive or negative. People want to know that you're a real person. BE POSITIVE The key to marketing yourself with- out selling yourself short is to be positive about who you are. Recog- nize that you're a real estate profes- sional who offers guidance and sup- port to your clients, is equipped with cutting-edge technological tools and is unafraid of taking on a challenge. Avoid the need to act or respond defensively (this is especially true when dealing with social media). Rise above the negativity and stick only to the facts, and, in due time, people will know who you areā€”and what you have to offer. RE Marketing, continuous training and coaching are important elements that Realty ONE Group offers to all their real estate professionals. To learn more about how Realty ONE Group can help you market yourself and take your business to the next level, visit www.RealtyONEGroup.com. How to Market Yourself Without Selling Yourself Short Commentary by the Experts at Realty ONE Group N o one dislikes a salesperson more than a salesperson. This sentiment is true in all areas of customer service, but especially in real estate. When you're in an industry as fulfilling and challenging as ours, your mentors, fellow colleagues and even your textbooks will stress the importance of marketing yourself in order to be successful in this business. The question in the back of everyone's mind, however, is how does one go about effectively marketing him or herself without coming off as insincere or as a pest?

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