RISMedia's Real Estate Magazine

AUG 2018

Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.

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RISMedia's REAL ESTATE August 2018 49 a few years. That office was even- tually acquired by a regional real estate group that wasn't a good fit for me. It was then that I made the decision to come back to Coldwell Banker. What was your biggest obstacle when you were an agent? I was young and came from a cor- porate background where my week- ends and my schedule were my own. It was a hard lesson in time manage- ment and business planning. You have to play many different roles be- sides simply "selling," and it ranges from being a bookkeeper, marketing expert, negotiator and many more. It's not just a job; it's a business, and you need to have that mindset. You've moved up through the ranks at Coldwell Banker Elite fairly quickly. What advice would you give someone who has similar goals? My journey is certainly not your typical real estate career path. I expected to get my license, sell real estate and that was the end of it. My advice for someone who wants a dual role is to take on leadership opportunities in your office. Generally, progressive brokers are looking for people who take initiative and prove themselves. Make sure you're doing different and innovative things so that you're setting an example. You may have to create these op- portunities for yourself. For example, if you want to join the marketing team, build a case before there's even a need for it. You can volunteer to help with company initiatives, or you could create a tribe in your office by spearheading a marketing collab- oration group. Show off your design and marketing skills with custom materials for your listings. When a position opens up in your firm, you'll have a higher chance of securing that role. Tell us about your experience with Coldwell Banker's Blue Crew. My experience representing the Cold- well Banker brand during the 2018 Consumer Electronic Show as part of the Blue Crew was incredible. I'm a huge smart home junkie and early adopter, so spending time with some amazing brands and running around the smart home marketplace was akin to a child going to Disney World for the first time. It was fun creating videos to show- case some of the newly available products and technology to the Cold- well Banker brand and audience. Besides the smart home area, one of my favorite sections was Eureka Park, a collection of start-ups launch- ing a new product, service or idea. Smart home technology has had a massive impact on the real estate industry, but what effect has that had on the average U.S. homebuyer? Whereas a large number of homes have connected devices, the concept of smart home technology is still an emerging one in the real estate in- dustry. Coldwell Banker and CNET worked together to create a defini- tion of what a smart home means as it relates to selling a home. This defi- nition gives us a baseline for what is considered a smart home—and how we can promote it. Agents are becoming more edu- cated on the benefits this technology brings to the way we live and how we can use it to market a home. Today, it's a differentiating factor when sell- ing a home, but it will soon be an ex- pectation. Consumers will force this issue as the ubiquity of the technol- ogy increases and more and more devices are installed in homes. How important is the role of virtual reality in real estate today? The buyer journey starts online, and, for some homes, it ends online, too. We no longer live in a time where buyers are out there looking at 20 homes in one weekend. They're elim- inating many of the properties based on how they're presented online. It's more critical than ever to show a home in the best light. 3D and virtu- al reality tours provide an immersive experience for the buyer and a much better option than standard videos. It's a better viewing experience and the prospective buyer can go at their own pace. What's the next big tech trend going to be in real estate? If I had to choose something outside of smart home and VR, I would say the next big tech trend is blockchain for real estate. While for many it's still a mystery, this technology will revolutionize the way we exchange money for properties, record deeds and transfer title. The blockchain process for real estate brings the highest level of accountability, a digi- tal trail that cannot be edited once recorded and isn't stored in one sin- gle server. The transaction is acces- sible to anyone and easily verifiable. I'm all for a process that offers more transparency and facilitates a more efficient selling process. Where do you see yourself five years down the road? Five years from now, I see myself completely consumed by technol- ogy—okay, so perhaps that's hap- pening now! All kidding aside, I love learning about new products and ideas that help us better serve our clients. I'm looking forward to what the next five years will bring in the real estate industry. Technology will continue to evolve, and I'll be around to embrace it. RE Jameson Doris is RISMedia's blog/social media editor.

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