RISMedia's Real Estate Magazine

AUG 2018

Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.

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46 August 2018 RISMedia's REAL ESTATE Still, those music videos helped sell record albums and deepened the relationship between music fans and artists. But to reach more viewers and get record labels to produce higher-qual- ity videos, MTV needed additional cable stations. A more prominent na- tional footprint was vital to compete against the 100-percent ad-funded broadcast networks. MTV was only asking for 10 cents a month per sub- scriber, but the cable firms balked. Without more cable companies to distribute its content, MTV wouldn't survive. Cable companies back then were decentralized, and their owners were out of touch with what their new subscribers wanted. These owners couldn't see the value in a cable channel appealing to a bunch of rock and rollers. The only thing that could work to change this impasse was for art- ists to go directly to their audience. That gave birth to the "I Want My MTV" campaign. It was only because MTV was a matter of pride for rock and rollers that Mick Jagger of the Stones did an "I Want My MTV" pro- mo, breaking his pledge to never do You Got Your MTV, Now Say 'I Want My BPP' Commentary by John Mosey I n August 1981, MTV became the first all-music video channel. It went live with its first video by The Buggles, "Video Killed the Radio Star." The cable television channel had a little over 200 videos to air. Sixteen of those videos featured Rod Stewart.

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